Translating a sensory experience onto the page is no easy feat. That’s why we’ve collected our clients’ most successful arts & culture press releases to help you pinpoint what works.
But what IS an arts & culture press release?
The types of stories that fall into the category of "arts & culture" are... well, admittedly pretty broad.
As you'll see from the examples below, these press releases can be about anything from a story promoting a literary festival, to a press release sharing the latest rave reviews for a new play, to a literal art gallery opening, and a lot of stuff in-between.
After all, isn't it the viewer who decides what is and isn't art? Debatable, but if you think your story qualifies as artsy or cultural in some way, chances are, it is.
Whatever your press release covers, chances are, you'll want it to cover most of these basics:
- A succinct headline
- Date, location
- Eye-catching imagery
- Quotes, reviews, stats
- Media assets, like hi-res photos, videos, and so on
- Boilerplate
- Your contact details
Take a look through the examples below to see how some of the top arts organizations in the world pull it off.
Wall murals designed to celebrate 100 years of Bauhaus
Insomniac’s Electric Daisy Carnival Mexico 2019 Moves to the Beat of PK Sound
Lannoo Publishers is presenting the first overview of artist ROA
Pop Art: la última tendencia en decoración del hogar que domina el diseño de interiores
Moog One - A Meditation On Listening
Laloul creates beautiful jewelry (for your home)
Media assets for print & web
A story in translation
To-the-point storytelling
Kunst in de stad en de kracht van creatieve ruimtes
حدثَ أن كنّا صغارًا : كانون الأول ٢٠٢١
A multimedia press release
AB InBev's Hoegaarden newsroom
A newsroom that tells stories through images
How AIF publishes an online magazine in English & Arabic
How AIF publishes an online magazine in English & Arabic
Paul van Dyk Readies for Festival-debut of New Live Show, ‘AEON by Paul van Dyk’
A simple way to get your announcement noticed
Using video to lead the narrative of your press release
After the fact: sharing the success story
Art event press release example
Mustard - A surreal comedy about friends, real and imagined.
Light & Life Announces New Year’s Eve Event with David Guetta in Brooklyn Warehouse
Feminist voices from the Middle East, North Africa & Europe speak out
Snøhetta reveals design for new innovation hub and Bangkok's largest elevated garden
Walter Van Beirendonck designs costumes for Die Zauberflöte in Berlin
MoMu, Fashion Museum Antwerp, Spotlights the Fashion Photography of Man Ray
Two more months to discover Invader's Rubic's cube artworks at the MIMA in Brussels
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