How Prezly enhances your email deliverability

• We allow you to set up SPF and DKIM authentication for better email delivery
• Optionally we can set up a separate email IP, which is used only by you
• We use SendGrid – a professional and proven email delivery system
• We have a dedicated IP address to ensure optimal delivery of every email
• We monitor bounces, spam reports and don't send emails to addresses we know that are going to bounce (ISPs don't like that)
• We continually monitor blacklist services
• We get notified every time we receive a spam report (it doesn’t happen very often!), so we can take appropriate action immediately
• Our email layout is professional, clean, and can’t be customized, reducing the potential for spammers to take advantage of our templates
• We make sure the balance between visuals and text remains healthy
• Every customer is vetted before they get access to the email functionality. This is the absolute best way to keep spammers out
• We have a clear unsubscribe link, so anyone can opt-out at any time and for any reason. This keeps us compliant with spam and email privacy laws and helps minimize spam complaints

While we've taken many measures to promote email deliverability, there are some other steps that you can take to help. The most important of these is to build a good reputation by following certain email best practices (i.e. don’t spam your contacts!).