New Campaign report and follow up actions

As part of Prezly Labs, we are trying out a new improved campaign report design with follow up actions.

With the new report format, you can now see your campaign's impact more clearly.

• We've redesigned the top section and breadcrumbs to allow for nicer display of campaigns with longer names.
• We've moved the navigation down a little, adding in a new "not-clicked" report.
• We've moved click reporting into it's own tab, and now can track clicks from the email as well as stories.
• We've taken the previous blue bar chart from the report and broken it out into deliverability and engagement sections.
  • Campaign results focuses on deliverability first
  • Engagement shows opened/unopened and clicked/not clicked, with clearer bar charts and links through to report tabs
• We end with a recommended set of next steps, including an option to clean up undelivered contacts and create a new list from those that clicked.

This works with previous campaigns - your data remains the same, we've just presented it more clearly for easier analysis. 'View email' and 'Send again' actions remain at the top.

As part of Prezly Labs, we’re rolling this out to a limited number of Prezly accounts while we evaluate how well it works and gather feedback.

If you already have access, you’ll see new and existing campaign reports as above. There’s nothing you need to enable.

Don’t have access yet but would like to try it? Let us know through the usual support channels and we'll enable this for you.

We’ll use what we learn during this rollout to improve campaign reporting before making it available more broadly. Already tried it? We’d love to hear what worked, what didn’t, and what would make it more useful for you.