Connect Prezly to your AI assistant with MCP

As part of Prezly Labs, we’re trying out a new MCP server that lets supported AI assistants work with your Prezly account.

Once connected, you can ask an assistant to find stories and contacts, review campaigns and newsrooms, create and update content, prepare media lists, and help manage complete PR workflows using the information already in Prezly.

Connect the Prezly MCP server to an AI assistant such as ChatGPT, Claude or Codex, then authenticate it with a Prezly API key.

The assistant can only access the newsrooms and actions allowed by that key. You can keep things read-only or allow it to help manage stories, campaigns, contacts and newsroom settings.

For example, you could ask it to:

• review your account and summarize what each newsroom is working on
• turn a product brief into a story and campaign draft
• find relevant contacts and add them to a campaign
• update, publish or schedule content after reviewing the result

We’re making this available to a small number of users as an experimental Prezly Labs feature.

If you’d like to try running parts of your PR workflow with an AI assistant, let us know through the usual support channels.

Tried it? Found something surprisingly useful or something that needs work? We’d love to hear about it.