Branding Import for New Sites

We know that setting up a new blank site can be time-consuming and, to be honest, a bit boring, especially for agencies that constantly need to do it for new clients and brands.

To help with that, we’re introducing a new feature that handles this initial setup for you in seconds.

Now, when creating a new site, you’ll be prompted to add a brand URL directly in the setup flow.

Prezly will then use Brandfetch to fetch the brand assets and automatically apply them to your site.

What used to take up to an hour can now take less than 30 seconds.

As mentioned before, this feature uses Brandfetch as its engine. While imports work well in most cases (96% on our tests), some information can occasionally be outdated or incomplete.

For better results, always try to:

Use the brand main domain: Use prezly.com instead of something like prezly-academy.com.

Avoid subdomains or long URLs: Prefer URLs like prezly.com over rock.prezly.com, prezly.com/changelog, or prezly.com/search=brand-importer, as they may return as non-existing, or a different brand assets/details.

Review imported content after every import: In the import success message, we always show what was imported so you can quickly review everything in the preview.

If your import fetched outdated information (such as old logos or colors), you can always manually update everything in your site settings.

However, we also recommend updating the information directly on Brandfetch whenever possible, as it helps improve results for everyone using their platform.

Hope you find it as cool as we do.

See you around,