Expert Interviews

We gather insights and tips from PR professionals who explain to us what their day-to-day looks like.

Academy: Lessons learned from a year in PR: 2021 in review
Expert Interviews

Lessons learned from a year in PR: 2021 in review

We were joined for PR Roundtable 12 by comms legend Stephen Waddington to wrap up the year with his key insights and takeaways.
Academy: PR’s Big Tech Problem: How to Bring Your Comms into the 21st Century
Expert Interviews

PR’s Big Tech Problem: How to Bring Your Comms into the 21st Century

Public Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?
Academy: Building an audience in the lawless age of the internet
Expert Interviews

Building an audience in the lawless age of the internet

PR has transitioned to the digital world. With everyone vying for attention, how can brands distinguish themselves in a meaningful and lasting way?
Academy: How to create a successful PR strategy for an uncertain 2021
Expert Interviews

How to create a successful PR strategy for an uncertain 2021

A solid strategy is the very basis of great PR, but much like New Year's resolutions, it can be tricky to stick with past January. Don't worry – Gini Dietrich & Laura Sutherland are here to help.
Academy: How Murals Wallpaper uses Prezly for link building
Expert Interviews

How Murals Wallpaper uses Prezly for link building

Academy: Communication manager profile: Jan Seurinck at Flanders DC
Expert Interviews

Communication manager profile: Jan Seurinck at Flanders DC

Academy: Interview: Increasing PR efficiency at Estée Lauder
Expert Interviews

Interview: Increasing PR efficiency at Estée Lauder