Expert Interviews

We gather insights and tips from PR professionals who explain to us what their day-to-day looks like.

How to tell better brand stories (that journalists love)

Master storyteller Melanie Deziel discusses what makes a great story and how you can spot opportunities around your brand.

Expert Interviews

PR advice: Lessons learned from Facebook, Lush & Elon Musk

Comms legend Stephen Waddington wraps up the year with his key insights and takeaways.

Expert Interviews

Technology and public relations: Choosing the right data for your strategy

Public Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?

Expert Interviews

How to build a brand audience from nothing

PR has transitioned to the digital world. With everyone vying for attention, how can brands distinguish themselves in a meaningful and lasting way?

Expert Interviews

How to create a successful PR strategy for an uncertain 2023

A solid strategy is the very basis of great PR, but much like New Year's resolutions, it can be tricky to stick with past January. Don't worry – Gini Dietrich & Laura Sutherland are here to help.