Learn how to write a press release that will catch the attention of media outlets and bloggers alike with these top-performing retail press release examples.
What is a retail press release?
Press releases in the retail sector are designed to sell sell sell. That can be through a product launch, a new collaboration, a company statement about its values – anything so long as it fits with the overall brand narrative you're trying to tell.
Retail can be further divided by industry, which will affect the style and tone of your press release. Compare how fashion press releases differ from, say, technology press releases, and you'll see what we mean, or just look through the range of examples below.
As well as following the basics of what makes a great press release, there are a few opportunities that PRs operating in retail should take advantage of:
- Product roundups, e.g. for the festive season
- Influencer collaborations
- Samples and in-person perks
- Big, consumer-friendly visuals front and center
- Localization for stock and currency
- Shareable social media assets
Wall murals designed to celebrate 100 years of Bauhaus
Omarcity brings Colombian design to Europe with Tucurinca
How Lisa met Martin
#LikeABosch: Bosch lanceert IoT-imagocampagne
Welcome to the softer side
Young Ghent-based designer Maria Scarpulla designs unique objects who are tuneable to the mood of the day
Entre la belleza de los diamantes y la nostalgia, así fue como se inspiró A$AP FERG para crear su reloj G-SHOCK
LLEGA A MÉXICO EL NUEVO REEBOK GURESU 2.0
Pantone '19: feel like a fish in the water with the prettiest shades of living coral
INICIA EL AÑO CON UN CABELLO RENOVADO CON MOROCCANOIL®
Cosy-Up Your Space, The Swiss Way
Marie Jo strives for ultimate freedom for women
Hear It To Believe It
Designed for kicks: The e 602-II bass drum microphone
High-tech on and off the slopes: X-BIONIC is revolutionising winter sports once again
DIGITALE NOMADEN REISEN UND ARBEITEN MIT DEM MULTIFUNKTIONALEN EVOC MISSION PRO 28l GRENZENLOS KOMFORTABEL
This Mother's Day - Celebrate Mum and the Heart of the Home
Bobbi Brown - Sterling Nights
Timberland celebrates the 45th anniversary of the yellow boot with a dedicated collection
An unforgettable narrative
Sustainability never looked so good
SHEIN X Belinda announces fashionable collab
PURE the Winery announces a new low-carb line
Laloul creates beautiful jewelry (for your home)
Embrace innovation with Wolf Gourmet toasters and blenders at e&s
Media assets for print & web
A story in translation
To-the-point storytelling
Estée Lauder: New - Perfectionist Pro
A clean & crisp newsroom
The perfect press release
A full gallery
Controversial Ceilings? - Murals Wallpaper On The Potential Of The Fifth Wall
Stories in translation
Incorporating infographics in your story
Video helps tell the story in Shopify x JD.com launch
Every asset a journalist could want
The sound of creativity: Neumann at the heart of Berlin’s creative village
Gebrüder Thonet Vienna releases gorgeous new piece
Porsche makes a stunning announcement
Tech giant Orange makes an announcement
All About Pants: Men's Edition
adidas Originals Sunglasses - Summer 2022
A morning coffee is an essential ritual for many
Limitless media galleries
A wealth of visuals
Sony equips journalists with the assets they need to tell their story
Everything journalists need
Grouping related client products in a single press kit
Don't be afraid to show off your brand aesthetic
Use bullets and headings to get straight to the point
New eyewear and fresh colorways in Oakley Paguro Collection
O My Bag Amsterdam gift guide
Guess announces their new eco sustainability line
Schwarz und Luxus all the way!
Get excited about your story and share that feeling with your readers
Five travel proof outfits
PrimaDonna launches lifestyle collection with top model Myla Dalbesio
Inicia el 2019 uniformando a tus empleados con el nuevo catálogo Dickies
Holiday gift guide for the luxury-loving foodie
Using galleries to spearhead a product launch
How to launch a surprise collaboration
Trending on TikTok
Night Riding With Luka Modrić
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