What is a retail press release?

Press releases in the retail sector are designed to sell sell sell. That can be through a product launch, a new collaboration, a company statement about its values – anything so long as it fits with the overall brand narrative you're trying to tell.

Retail can be further divided by industry, which will affect the style and tone of your press release. Compare how fashion press releases differ from, say, technology press releases, and you'll see what we mean, or just look through the range of examples below.

As well as following the basics of what makes a great press release, there are a few opportunities that PRs operating in retail should take advantage of:

• Product roundups, e.g. for the festive season
• Influencer collaborations
• Samples and in-person perks
• Big, consumer-friendly visuals front and center
• Localization for stock and currency
• Shareable social media assets