The Ultimate Media Pitch Checklist

By Prezly.com

Media Pitch Checklists
Rock your media outreach


1

Interactive tool

Interactive media pitch checklist

Track your progress. Read extra articles.

2

Tiny cheat sheet

Mini media pitch checklist

Never forget a step with this petite checklist

3

Old-school worksheet

Media pitch checklist worksheet

Print it and collaborate on paper


 Interactive
Media Pitch Checklist


Shape the story

Original

Honestly, is it a first/ leading/ biggest?

Newsworthy

Why now? How does it change things in the world?

Context

What’s the wider/ challenge or problem? Use data/ experts/ evidence.

Audience

Precisely who cares? Aim stories carefully, don’t try to be all things.

Storyline

Can you match one of the seven basic plots?

Further reading

Write it

Headline

Tell a real story, not just “what happened”.

Further reading

First sentence

Tell the entire story in a single, clear sentence.

Further reading

Quote

Write quotes as if they are from a follow-on interview after the announcement and say something new.

Further reading

No buzzwords

Don’t be ‘excited’, don’t say you’re the ‘leading’, don’t use technical jargon. Delete and replace.

Further reading

Perfect proof

Proof read at least twice and always from a fresh set of eyes.

The 5 Ws

Have you answered: who, what, where, when, why?

Further reading

Contacts

Be clear about how readers can find out more

Go the extra mile

Multimedia

Are there high resolution photos? Do you have supporting video? Where are they stored to make access easy?

Further reading

Multi-platform

Is it responsive for mobile? Is it easy to find supporting stories and context?

Further reading

Shareable

Is it easy to share and is this a credible source people will want to share?

Choose targets

Audience

Who does your story effect? Where do those people look for information?

Precedent

Is there a precedent that shows this area is interesting? Find it and use it to support the relevance of your pitch.

Goals

What does your story help your target do? Write? Learn? Be honest about whether you are providing value.

Format

Have you packaged this right? Should it be a big announcement or a small blog update? Maybe even a video or a tweet?

Further reading

Timing

How long since your last news? Realistically, is this a big story or small?

Further reading

Reach out

Embargoes

Offer the story in advance but always get agreement to respect embargo dates. This gives them time to prepare a good story.

Be authentic

Contact targets one by one, considering their needs. Don’t play tricks with “from” lines or mail merge -- it will always backfire.

Introductions

Introduce yourself up front or when you first realise you may be relevant. Give context before they need it.

Further reading

Call to action

Make it clear what you want. Use bold, keep things short.

Easy download

Never attach documents, link to somewhere it’s easy to download.

Share on social

Link to the hosted version of the announcement on social networks, share across your company.

Learn

Measure

Measure open rates, clickthroughs, and responses for every pitch email. Did it reach targets/ goals for strategy, not just coverage?

Further reading

Relationships

How has it improved relationships with influencers? Can you use it as opportunity to learn more if not interested?




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