Take the guesswork out of your comms strategy

Real-time analytics to inform your outreach.

Take the guesswork out of your comms strategy
Trusted by the world’s top brands
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Identify your most engaged contacts

See a clear timeline that shows the activity for each contact – which campaigns they open, sites they subscribe to, stories they visit. All data that will help you land your next hit.

Careful contact management and watchful relationship building are keys to success in PR, and the analytics from Prezly help us to adapt strategies where needed.

Peter Meyenburg
Peter MeyenburgHead of PR at Innogames
Identify your most engaged contacts
Track campaign performance for reporting & better follow-up

Our straightforward campaign reports show you at-a-glance which emails perform best and help you spot bad contacts.

Now we can see the percentage of engagement each campaign has, and from that we can estimate what coverage we should expect the next day.

Nefeli Gkoni
Nefeli GkoniIceberg Interactive
Track campaign performance for reporting & better follow-up
Discover where your site traffic is coming from

Publish your updates online to see which stories get the most traffic and which of your contacts are reading your content thanks to privacy-first analytics from Plausible and integration for GA.

Prezly offers us great reporting and statistics about clicks, visibility and traction – insights we weren’t able to get before.

Tom Weber
Tom WeberKolibri Games
Discover where your site traffic is coming from

Join 500+ PR teams already loving Prezly

Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.

Record every brand mention for easy reporting

Log social mentions, online coverage or offline snippets and link them to an author and story covered. Want to report on this week’s mentions? You can create a campaign for your stakeholders and add logged items with just a few clicks. Already have a coverage tracker? Use our API to sync it to Prezly.

Record every brand mention for easy reporting
Get an overview of your team’s progress

See the latest stories drafted and campaigns sent by your team – perfect to get you up to speed over that morning cuppa ☕️

One of the main benefits with Prezly is that we’re getting to know our stakeholders better. The email analytics help us measure the interest of the people that we contact, allowing us to improve our accuracy and focus on the ones that matter every time.

Gorik Van Holen
Gorik Van HolenSP.a
Get an overview of your team’s progress
Under the hood

Measurement is a PR hot topic. Here's some ways Prezly helps you build a data-driven approach.

Click tracking
Click tracking

Discover how many people click specific links in your email campaigns.

Journalist activity
Journalist activity

Every contact profile has an activity log that shows their real-time engagement.

Time on page
Time on page

Discover how long your newsrooms visitors spend reading your stories.

Coverage log
Coverage log

Link mentions to your newsroom to track how much coverage each story generates.

Opened pitches
Opened pitches

With integrated open tracking you can see if your pitches are getting seen.

Site activity
Site activity

See who on your team sends the most pitches or updates your newsroom.

Join 500+ PR teams already loving Prezly

Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.