Real-time analytics to help you earn more coverage

Get insights on your PR strategy’s performance and where to focus next. Track journalist engagement, newsroom activity, earned coverage, and more.

Real-time analytics to help you *earn more coverage*
500+ leading PR teams use Prezly to track their PR strategy’s performance
500+ leading PR teams use Prezly to track their PR strategy’s performance500+ leading PR teams use Prezly to track their PR strategy’s performance500+ leading PR teams use Prezly to track their PR strategy’s performance500+ leading PR teams use Prezly to track their PR strategy’s performance500+ leading PR teams use Prezly to track their PR strategy’s performance
Track journalist engagement

Monitor contact activity from a clear timeline view. Know exactly which journalists are interacting with your campaigns, reading your latest stories, and subscribing to your newsroom.

  • Real-time contact activity timeline
  • Measure email engagement
  • See story & newsroom engagement
Track journalist engagement
Track campaign performance

Know at-a-glance which emails perform best with our straightforward campaign reports. Easily spot bad contacts in your list by seeing which emails went undelivered.

  • Auto-generated campaign reports
  • Report on opens, clicks, deliveries, & unsubscribes
  • Identify "bad" contacts
Track campaign performance

Careful contact management and watchful relationship building are keys to success in PR, and the analytics from Prezly help us to adapt strategies where needed.

Peter Meyenburg
Peter MeyenburgHead of PR
Peter Meyenburg
Track newsroom & story activity

See how much traffic each of your stories is getting, and where that traffic is coming from. Know who from your list is reading your content by browsing at the contact level.

  • Track visits, traffic sources, & contact engagement

  • Privacy-first analytics from Plausible

  • Integrates with Google Analytics

Track newsroom & story activity
Track & report on earned coverage

Log any social mention, online coverage, or offline coverage you receive. Link any logged coverage to a journalist in your contact list and a story in your newsroom. Already have a coverage tracker? Use our API to sync it to Prezly.

Track & report on earned coverage
Click tracking

Discover how many people click specific links in your email campaigns.

Journalist activity

Every contact profile has an activity log that shows their real-time engagement.

Time on page

Discover how long your newsrooms visitors spend reading your stories.

Coverage log

Link mentions to your newsroom to track how much coverage each story generates.

Opened pitches

With integrated open tracking you can see if your pitches are getting seen.

Site activity

See who on your team sends the most pitches or updates your newsroom.

Popular content

Discover which newsroom or story is currently trending.

Integrations

Link up Google Analytics, Segment.com or Search Console for additional insights.

Analytics throughout your entire workflow

Prezly offers all the tools you need to earn more media coverage

Pitch your stories

Send personalized email campaigns on behalf of your team, complete with multimedia bells, whistles, and analytics.

Pitching tool
Build your contact list

Create an active list of journalists so you always target the right audience with your message.

Contact manager
Set up your newsroom

Create a home for your Press Releases by publishing them in a fully branded, multinational newsroom.

Newsroom builder
More questions?

Join 500+ PR teams already loving Prezly

Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.