ING: A press release designed to make a dense report digestible

When you're publishing a press release around a lengthy report, the release itself needs to do some of the heavy lifting. Not everyone will download the full document – so giving readers a clear sense of what's inside is what turns a press release into a useful entry point rather than just a formality.

ING handles this well. Rather than leaving journalists to dig through the full Annual Climate Report themselves, the press release surfaces the key takeaways directly – using coloured subheadings to break up the content and make it easy to scan. It's a small formatting choice with a meaningful impact: readers get the gist quickly, and those who want more have a clear reason to go further.

A bulleted list works just as well for this – the principle is the same. Structure the release so the most important points are impossible to miss.