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An interview with Iceberg Interactive's Chris Bond and Nefeli Gkoni.

How a serial games publisher conquered its database

News

I have a confession to make: Prezly became a PR tool completely by accident. Much like with our latest feature releases, Prezly’s existence was shaped by the hands of our users as much as our own.

Let me rewind a sec – or specifically, 12 years. I was working at an advertising agency, and I quickly found that announcing advertising campaigns to the press… wasn’t pretty.

Every campaign we sent out was a nightmare to track. Multimedia was hosted on FTP servers no journalist could ever access, and the slightest attachment would have the email bounce. Working as a team on the same list of contacts? Impossible.

So, we decided to build something better.

Over four years, Gijs and I spent most of our evenings and weekends building Prezly: a tool to make it easy to share multimedia ad campaigns with the press. We thought the ad people would love it.

Instead, it was PR teams that signed up and started to use it to pitch their stories.

I still remember turning to my cofounder with a dawning realisation some years in: “Gijs, I think we might be PR software.”

“Gijs, I think we might be PR software.”

Identity crisis over, we knew what/who/why Prezly was. Or so we thought.

Five years ago, we got a call from a client. “Hey, I’m trying to have inline images in my text but the editor doesn’t let me. Can you fix it?”

“Sure, but why would you want it to do that? That’s not how press releases should be structured.”

She wasn’t the only one. Feature requests started flying in with use cases for everything from investor reports to 

When COVID-19 hit, we saw these use cases escalate. People started hosting live streams in their newsrooms and publishing 

 as stories. And all the while, requests came flying in for new features that would support these new publications.

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We bolstered the story editor. We launched 

 that worked better for different scenarios – some that are perfect for newsrooms (

), while others work beautifully for online magazines (

). We made it so that you could run your internal comms using campaigns and newsrooms published behind your company login. We invested time into documenting everything and making it all open source.

If there’s a project you’ve been wanting to launch, an internal knowledge base you’d love to build, or a creative blog you’ve been meaning to set up – do it in Prezly.

The newsroom preview feature we just launched makes it really simple to try out new setups, commitment-free. You can do it 

Oh, and please let us know when you do! We’d be more than happy to support you in developing those different use cases, and I personally would love to see what you create.

And as for PR? Don’t worry, we aren’t leaving it behind; it will always be in Prezly’s bones. In fact, we feel that the best way we can support PR teams is by building a broader toolbox.

We've always believed that great PR is about authentic storytelling. And to that end, Prezly has never been better. 

Jesse Wynants

A few words from Jesse Wynants, CEO & Founder of Prezly

A confession

We noticed there were some "dead ends" within the application so we've introduced new features that open up more possibilities for creating new content (and adding new contacts) from different parts of Prezly – saving you time from having to go back and forth between Contacts, Stories and Campaigns! ⚡️

Creating new contacts when sending emails

Whenever you're in the middle of working on an email campaign or a pitch and realize that you don't have a certain contact stored in your Prezly database yet, you can now create new contacts directly inside 

➕ we also added the ability to create overage directly from the Campaign and Pitch composers.

Creating new stories from campaigns and pitches

When composing an email or pitch, you'll see the "Add a story" placeholder where you can attach stories from your newsroom to your emails. Now, you can go straight into the Story Editor to create stories and this is especially helpful if you're new to Prezly and haven't published any stories yet.

Creating newsroom contacts from campaigns and pitches

Whenever you wish to add newsroom or team contact information as a 

 in your stories, you can now create a newsroom contact from within the story editor, eliminating the need to first go into your Newsroom settings and creating the new newsroom contact there.

Got any feedback or suggestions? Go all out – we want to hear it all! Start a chat with our team or send an email to 

Add new content from more areas of the app

Create new content and contacts from different parts of Prezly's core features

Whether you’re from a big-time Marketing or PR agency, working in comms for a global company, or going solo as a freelancer, one thing remains constant – you need a quick and easy way to manage your or your clients' accounts. 

​​You can create and manage multiple Prezly accounts using your one email and password, and switch between them without having to do the run-of-the-mill work of logging out and back in again. Timesaver!

People and teams use Prezly for publishing their latest updates and outreach, and for juggling multiple brands or clients. Oftentimes, this means that they have to alternate between different client accounts, projects, stories, releases, and contact lists, and so on. 

, keeping your constantly growing contact lists organized is a huge responsibility on its own. And while being able to 

 for each client or brand can help distinguish where stories get published, always having to triple-check that the 

 contacts for each account can be quite daunting – nobody needs that pressure!

So, to keep things organized and make sure things don't overlap, we've seen Prezly users create individual Prezly accounts for each client, brand, or subsidiary, but logging out of one account and back into another again and again isn't most productive of ways.

It's like switching between workspaces. It simplifies the way users manage multiple Prezly accounts by keeping all accounts in one easily accessible place – helping PR and marketing agencies, global companies, or even individual contributors with just a handful of clients, who use Prezly as their full storytelling toolkit. 

. When you're managing different brands or clients, doesn’t being able to switch between multiple accounts speed up sharing different content for different audiences? 

 dropdown on the top right corner of the page, where you can also see the option to 

A new account can be created in a matter of seconds! You only need to enter the name of the new account and it'll automatically be added to your list of accounts in your 

 page, where you can choose to show or hide it from your 

My client already has an existing Prezly account. Can I add that to my list of accounts?

Yes, there is another way to manage another account without creating a new one. 

You just need to be invited to an existing Prezly account and the invitation must be sent to the email address you use for Prezly. After you accept the invitation, you will see the additional account in your straight away and be able to switch from one account to another in a matter of seconds.

From freelancers to bigger teams – here's how account switching helps!

 makes collaborating easier for Prezly users who collaborate often but work for different teams or companies, such as brands that frequently work together with agencies, freelancers working on a project-by-project basis, or corporations with regional offices.

International corporations tend to have multiple businesses or subsidiaries operating under their wing. For example, Sonova, a leading provider of hearing care solutions  

, which was announced on Sennheiser's newsroom created using Prezly.

When it comes to reaching their audience and communicating with their consumers, the Sonova team made the choice to keep the existing Sennheiser account, but wanted a way to just as easily start sharing stories and managing their comms under the Sonova brand. So, Sonova decided to also take on Prezly as their storytelling toolkit and in doing so, wanted to set up a completely separate account that had the same functionalities and privileges – all with the flexibility to also start structuring their own account without interfering with the Sennheiser account.

Both Sonova and Sennheiser have separate contacts, IT requirements and newsrooms, but as part of the acquisition, some members of the Sonova team required access to the Sennheiser account to edit stories and check on contacts within the Sennheiser account. In this case, 

 helps the Sonova team do just that. They can easily switch back and forth between the Sennheiser and Sonova accounts with just a few clicks when necessary.

When it comes to coordinating PR and comms with your clients, you can easily create Prezly accounts for different clients or brands, which gives you a more straightforward way of staying on top their contacts or audiences, content, and campaigns.

For example, a PR agency may have a well-known brand like 

 as a client and are hired to publish their latest new and releases on their behalf, as well as 

 and make sure their contact lists are up to date. While most of the groundwork is managed by the agency, clients may want to check in on the comms and contact management their agencies are working on, and see what's new in their storytelling toolkit.

Having a separate account for different clients makes it easier for them to navigate the tool when they want to check on their contacts, newsrooms, reports and more. This also restricts them from being able to enter or accidentally make any changes to your other clients' accounts. Potential crisis averted!

Let's say you're a freelancer and you manage comms for a couple of cafes in your city and they already have their own Prezly accounts. As long as your clients already have Prezly accounts, they can quickly send you an invitation to their accounts and you can switch between working from one account and another. 

On the other hand, it’s not always the case that every Prezly user will use all the features across the tool. This depends on their roles in their teams – it may just be that they are hired simply for temporary contract assignments, like 

Many global teams or companies with subsidiaries choose to use Prezly because the tool enables them to publish and 

, so it’s not uncommon that these teams have a translator working across two or more of their accounts, and being able to account switch can boost efficiency – saving them time on constantly logging in and out of accounts and making sure they don’t lose any progress on their work.

could work for you? Go all out – we want to hear it all! Start a chat with our team or send an email to 

👋 I'm here to help you make the most of Prezly!

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