How to pitch well, from first contact to follow-up

Step-by-step guide, data and templates to get you to pitch perfect

Spray-and-pray pitching doesn't work for long-term PR – we all know that. Yet it remains the industry norm. Results rarely come, and along the way you hurt your relationships with your contacts, burning bridges that are very hard to restore.

But true value lies in building out mutually beneficial relationships with those people. And you can only do that with time, hard work and strategy. There is no shortcut.

This guide is the result of a great deal of knowhow shared by some of the best comms people we know.

  • What's the best way to approach a journalist?
  • How do I write a pitch that gets 50%+ opens?
  • How long should my subject line be?

Get the answers, a step-by-step walkthrough of how to build a great media relationship, and best practice based on 16million pitches here.