10 binge-worthy PR podcasts in 2021 🎧
No time to read? Listen to these PR podcasts to gather insights on trending topics & PR best practice
There are currently over 34 million episodes published in Apple Podcasts. 55% of people in the US have listened to a podcast at least once in their lives, and the number of regular listeners across all demographics is on the rise. One thing is certain: podcasting is going to continue to grow.
Here are the top public relations podcasts to follow in 2021.
Spin Sucks is well known in the PR industry for being a top platform for professional development through insights and knowledge sharing. Their podcast is led by Gini Dietrich, the mastermind behind Spin Sucks and the famous PESO model. With episodes released weekly, you can expect a great selection of topics and practical advice from the queen of comms.
Great for: comms strategy, data-led PR, practical advice, thought leadership, personality
Join media guru Christina Nicholson in this weekly podcast on all things comms. Christina started her PR agency, Media Maven, after working as a TV anchor and reporter for more than ten years (all with an infant and toddler at home – you can already tell she knows how to get things done!). Episodes of Become A Media Maven draw on Christina's vast experience to give you practical tips on how you too can improve your reputation and online authority.
Great for: PR pros, practical advice, reputation management, personal brand
Psst... thinking of starting your own podcast? Learn from the best by watching our PR Roundtable podcast special, featuring the Media Maven herself, Christina Nicholson: Pitching to podcasts.
Join PR power couple Sarah and Stephen Waddington as they discuss the world of public relations and how it's changing. A monthly podcast that dives into key industry topics and issues, the #FuturePRoof Podcast endeavors to be forward-thinking, with every episode laden with ideas and practical advice. The topics of conversation are closely linked to issues raised by the #FuturePRoof initiative.
Great for: PR pros, industry insights, looking ahead
Hosted by comms strategist and the leading lady behind the annual #PRfest, Laura Sutherland, People buy People follows a laidback interview format where guests are invited to share their PR experience with listeners. An easy and casual listen to be enjoyed with a cup of tea and a jammy dodger.
Great for: insightful interviews, lighthearted banter, social media
Ok, I know – we used the "M" word. But as the years go on, it's becoming more and more apparent that PR must overlap every part of any business. And that includes digital marketing. After all, shouldn't your understanding of your brand's audience inform what content is created?
Marketing Over Coffee is a casual weekly podcast that keeps you up-to-date with the latest developments in technology that may have a massive impact on your work. Whether you want to take advantage of these developments yourself or simply keep informed about the challenges and opportunities the people you work with may be facing, this podcast will help you stay one step ahead without getting bogged down in too much jargon.
The show is co-hosted by data wizard Christopher S. Penn, whom we had the pleasure of interviewing in a recent episode of PR Roundtable. Watch it free here ▸
PR is notoriously slow to adopt new – and not so new – technology. But in the modern world, those who don't adapt get left behind. Join data wizard Christopher S. Penn to learn: What PR gets wrong about technology, Tried & tested tools...
For incredibly insightful discussions on worldwide trending topics and how they affect our lives, On The Media with Brooke Gladstone and Bob Garfield is well worth a listen. The podcast delves into the details of various topics driving big interest across the media and the world at large.
Great for: industry insights, trending topics
The Talking Points Podcast is your central location for relevant news and tips around the world of PR, communications and marketing. The podcast creators are Arik Hanson and Kevin Hunt, both of whom have an incredible wealth of experience to share with listeners.
With episodes discussing topics such as data journalism and fake sponsored content, you'll find yourself looking forward to Hanson and Hunt's weekly updates.
Great for: industry insights, trending topics, marketing
For weekly discussions with the who's-who of the PR and communications world, PRWeek provides a variety of insightful episodes that review a plethora of topics and subjects. With a lengthy backlog to listen to, you may find yourself in a binge to catch-up on previous episodes.
Great for: insightful interviews, trending topics
A selection of fascinating hosts who share their insights and understandings of the industry, discuss upcoming trends and more. With in-depth interviews and analysis, data and much more, you can always rely on FIR to serve up an insightful and interesting episode. Topics also include general business practices for public relations and communications agencies.
Great for: industry insights, data-led PR
As you might expect from the group formerly known as The Holmes Report, PRovoke produces enticing episodes that focus on the entire public relations industry. With interviews and discussions on the latest topics as well as future trends, you're bound to find an episode to satisfy your podcast craving whatever mood you're in.
Great for: industry insights, social media, insightful interviews
Podcasting is the world's fastest-growing content medium and it will only get bigger. So how can you get a slice of the action? Join podcaster, TV host and all-round Media Maven Christina Nicholson to learn how to pitch podcasts for you & your clients...