Created by PR outreach tool Prezly   We help you get your story told

PR Quotes
The 25 Best Quotes About Public Relations Ever



What is PR? Is it media relations? Is all publicity good publicity? And have things changed much from Benjamin Franklin's day?

We like to think we're in the know at Prezly. That we understand what PR is. But the PR world's changing, the world's gone digital (and so has PR).

So we thought you'd appreciate us gathering – in one place – the best 20 quotes on public relations that have ever been uttered.

Quotes not only from famous people in public relations but also business figures: the likes of Bill Gates and Richard Branson.

So whether you're a publicist, digital PR, or someone wanting to find out more about public relations, there's something here for you.

And our main insight from these 25 snippets?

To borrow a phrase from our French neighbours – PR: plus ça change, plus c'est la même chose (“the more it changes, the more it's the same thing”).


Some are born
          great, some achieve greatness, and some hire public relations officers. – PR quote by Daniel J. Boorstin

Public relations are a
          key component of any operation in this day of instant communications and rightly inquisitive citizens. – Public relations quote by Alvin Adams

Public relations quote by Bill Gates – If I was down to
          my last dollar, I would spend it on public relations

PR quote David Rockland – If we want a seat at
          the ‘grown ups table’ we have to earn it via metrics

PR quote by Paul Holmes – We need more
          data analysts and planners in PR

PR quote by Diana El-Azar – We're all naked so we better be in good shape

PR quote by Rob Flaherty – The best answer to the question ‘How do I create a viral video?’ is ‘Shut up’.

PR quote by Richard Branson – Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

PR quote by Jean-Louis Gassée – Advertising is saying you’re good. PR is getting someone else to say you’re good.

PR quote by Benjamin Franklin – Either write something worth reading or do something worth writing about.

PR quote by George Orwell. Journalism is printing what someone else does not want printed: everything else is public relations.

PR quote by John Mescal – PR companies have intelligence in spades, they need more artistry.

PR quote by Warren Buffer

PR quote by Hubert H. Humphrey – It is always a risk to speak to the press: they are likely to report what you say.

PR quote by John D. Rockefeller – Next to doing the right thing, the most important thing is to let people know you are doing the right thing.

PR quotes by Seth Godin – People do not buy goods and services. They buy relations, stories and magic.

PR quote by Stuart Ewen – The history of PR is… a history of a battle for what is reality and how people will see and understand reality.

PR quote by Ronn Torossian – PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.

PR quote by Al & Laura Ries – It's PR that needs to be creative. It's PR that needs to be new and different. It's PR that needs to be original. The best way to establish a brand it to create a new category, and creating a new category requires creative thinking of the highest order.

PR quote by Al & Laura Ries – It's PR that needs to be creative. It's PR that needs to be new and different. It's PR that needs to be original. The best way to establish a brand it to create a new category, and creating a new category requires creative thinking of the highest order.

PR quote by Oscar Wilde

PR quote by Malcolm X

PR quote by Benjamin Disraeli

PR quote by Jay Baer.

PR quote by François De la Rochefouclauld

Download and print high resolution versions


  Download PDF



More presentations on public relations



These quotes are compiled by
PR software Prezly

Prezly helps brands get their story told




Top brands get their story told with Prezly



Kim Daenen

“Journalists and bloggers compliment us that they love the fresh approach of Prezly ”

Kim Daenen
PR and social media manager


Case study airliner
Tom Van de Vreken

“Prezly gives me a central place to manage my stories, contacts, and outreach. It's integral to my PR workflow. ”

Tom Van de Vreken
Spokesperson De Lijn


Case study transport company