What is PR? Is it media relations? Is all publicity good publicity? And have things changed much from Benjamin Franklin's day?
We like to think we're in the know at Prezly. That we understand what PR is. But the PR world's changing, the world's gone digital (and so has PR).
So we thought you'd appreciate us gathering – in one place – the best 20 quotes on public relations that have ever been uttered.
Quotes not only from famous people in public relations but also business figures: the likes of Bill Gates and Richard Branson.
So whether you're a publicist, digital PR, or someone wanting to find out more about public relations, there's something here for you.
And our main insight from these 25 snippets?
To borrow a phrase from our French neighbours – PR: plus ça change, plus c'est la même chose (“the more it changes, the more it's the same thing”).