The many ways to use images in your Prezly Stories
Leveraging multimedia to make an impact
In the last year alone, we’ve seen over 40,000 Stories published with Prezly. That’s a whole lot of content being sent around the world to your influencers, but we know what matters is not the quantity of the Stories – it's the quality of the content.
Merely saying the words is not enough, you have to capture your influencers imaginations, excite them about your latest news, and make sure they are engaged with what you are doing. After all, those influencers are no longer just talking to your media contacts, but directly to your fans, brand ambassadors, and customers.
A great way to do this is through images.
"It is no longer enough just to send out plain text press releases or a pitch," says Katelyn McNally, a key media relations specialist at global PR agency Bravo Group. "It's really important to include visual elements that outlets can use." (Read the case study to find out how Katelyn uses multimedia to keep journalists engaged!)
We built the new Prezly Story Editor to help you do just that. Check it out.
Since making the latest updates to the story editor, we’ve seen some of our favourite brands create Stories filled with beautiful images that truly engage and captivate readers. Here are just a few of those Stories.
See more great press release examples ▸
Now let's take a look at a few of the features in Prezly that can help you get started creating stories like the above filled with beautiful images that are sure to drive up engagement and interest in your stories.
It all starts with adding your images. You can do this by uploading them directly from your computer, copying in an image's URL, or simply selecting the images you or your team have previously uploaded via the new Recently Uploaded and Newsroom Media Gallery options.
Are you are managing your brands' image libraries in Google Drive, Google Photos or Dropbox? You can connect with any of those services and easily add your images to Prezly from there.
Incidentally, all of this is absolutely ideal for setting up your online press kit.
How to embed multimedia in your Story ▸
Once your images have been added, let’s make sure they are presented in the best possible way. To do this you can drag the image to resize manually, or simply select one of the preset options to expand your image beyond your content width or – for the real attention grabbers – make them the full width of the page.
If one image just isn’t enough, then try out galleries. Add a flurry of images and we’ll present them together in a beautiful grid that you can control with size and spacing options. There are few better ways to capture the imagination than the visual story that galleries bring to your content.
Now, with all this new stuff, nothing is stopping you from telling your stories the way they were meant to be told: in all their visual glory. We can't wait to see what you come up with!
You may be using the old Story Editor. To switch to the New Editor, email us or use the chat bubble in the corner.
