Managing contact email health can be challenging. Email bounces happen when a message cannot be delivered to a recipient's inbox, and the receiving server sends back a reason explaining why delivery failed.

So following our last release allowing you to mark emails as inactive, we're launching a few new features to help you better manage email bounces.

Contact email addresses get used in many ways — like keeping track of somewhere someone used to work after they change roles. But old emails often bounce when someone leaves an organization (or for other reasons), and bounced emails can cause problems when sending pitches and campaigns where you want to ensure you're only sending to valid addresses.

To help with this, following our recent two changes to campaign composer and email statuses we're introducing a new inactive status for contact emails.

Dynamic content is text that changes based on the recipient’s data (you might know this function as "mail-merge"). Dynamic content allows you to personalize your email campaigns with details like the recipient's first name.

We are excited to announce two new features in our story editor: the Callout block and Text Highlighting. These additions will help you highlight important information and make your stories more engaging and readable.

• New layout – the new listings contain the same information as the previous tables, but presented in a more condensed format that doesn't require horizontal scrolling. It also allows more space for long titles.
• Easier campaign and pitch comparison – with all data within view, you can quickly compare open and click rates across campaigns.
• Simpler controls – No more columns to reorder. Above the listed stories, campaigns and pitches you can still sort your list based on status, author, and more. You can also change rows per page.
• Faster access to pitches – clicking a pitch row now opens the pitch, instead of the recipient of the pitch.

We’ve just rolled out a new site header and footer feature that you can use when attaching stories to your pitches and campaigns.

This allows you to add site branding to the stories you send out, and makes it easier for readers to navigate to your site for more info.

We've just rolled out our auto-translation feature, allowing you to automatically translate the text of a story in Prezly to 30 different languages with the click of a button.

It's fully build on top of our already existing translation management system, but instead of needing to paste in or manually translate the text, Prezly can do that for you.

🚦Click reports are only available for Premium or Enterprise plans. If you wish to activate this, please go to Subscription & Billing settings.

We've improved the Click report users see as part of their overall campaign reports. As of today, the Click report will provide more context about the type of link that recipients click on in your email, showing whether this was a simple link to your site or newsroom; an image, attachment, or video; or an link to an external site.

Image alignment is now available in your Story Editor! The new Image settings comes with new alignment options, as well as sizing controls and the ability to customize the link on your images.

When adding in-line multimedia, you can choose from a selection of embeds, such as images, videos, social posts, attachments, and more – all with a simple click of the green "+" button.

We recently improved a couple of the embeds that will help make your links and videos look and function better, and in doing so, we've also decided to give the list of embeds or blocks a makeover, so that it's now easier for Prezly users to quickly select the type of embed they wish to add.

Quick and personal outreach has become even easier with some big improvements to 1–1 pitching within Prezly.