PR's big tech problem
PR is notoriously slow to adopt new – and not so new – technology. But those who don't adapt get left behind. Join data wizard Christopher S. Penn to learn:
What PR gets wrong about technology
Tried & tested tools to help you today
The comms landscape 5 years from now
Data, AI, and other buzzwords...
We’re nowhere near Skynet levels of artificial intelligence; frankly, we’re not even close to simulating the mind of a worm. So how can we possibly entrust our day-to-day to the machines?
While technology can't stand in for us completely, Christopher S. Penn says that if a task relies on data entry, statistics or probability, let a machine do it.
I’m willing to bet a lot of your most mind-numbing everyday tasks fall into that category. And yet only a minuscule fraction of comms people delegate their work to tech. Why?
Chris thinks the problem is two-fold:
Most people don’t know how their tech actually works
Many of the biggest PR tools are horribly outdated
We’re here to remedy that. In this episode we cover:
How technology can save you time
What tools you can start using today to get better results
Emerging comms channels & the PR of tomorrow
Never miss an episode
Subscribe to get updates whenever we announce or release a new episode!
Christopher S. Penn: Co-founder & Chief Data Scientist @ Trust Insights
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing.
Mr. Penn is a 2021, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and PR industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and others too numerous to list. He has authored over two dozen marketing books including the bestsellers AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Kate Bystrova: Chief Storyteller @ Prezly
Kate is responsible for the majority of the words on this website, including the ones you are reading now. Despite a background in the written word, she has now – perhaps foolishly – made her first foray into video content, which you can enjoy (or, more likely, endure) on this very page. Her expertise lies chiefly in marketing, comms, editorial, and cheerily arguing about the prevailing topics of any given day.
PR's big tech problem with Christopher S. Penn
Join 500+ PR teams already loving Prezly
Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.