5 gaming newsrooms you need to check out 👾

Copy what works from some of the biggest names in gaming

Riddle me this. You produce multiple press releases per year and send them out to your media contacts – great! But...

Where do these press releases then go?
Where can those archives be found?

Drumroll, please. Behold, the visual, the interactive, the engaging online newsroom.

Why journalists love online newsrooms & how to create yours

Learn what makes an online newsroom so valuable to your business & media contacts.

By publishing your press releases to an online newsroom, together with biographical information about your brand and all the official media assets a journalist could want, you're building more than just an online hub for media contacts: you're recording your brand's legacy and arming people to tell your story. And while you're at it, you're replacing your outdated press kit with something bigger, better and far easier to maintain.

On top of all that, you're adding an extra channel to your distribution: organic traffic.

Because you can optimize your newsroom for discoverability, it'll come up in Google search results for related terms (Prezly newsrooms come SEO-ready as standard, but if you're using a different publisher you might need to speak with them or fiddle with the settings).

Get fans & media hyped for your next big title with Prezly

Manage contacts, send email campaigns (with Steam Keys!), and launch a state-of-the-art newsroom in less than 5 minutes – no code required.

"Our coverage increased exponentially after we implemented our Prezly newsroom properly and set it up on our website," says Isabell Cordes, a PR & Communications Manager at gamigo group. She's not the only one.

"In using Prezly as a hub for all these newsrooms, we gain access to easy, centralized management of PR across all the companies in the group," agrees Matt Suckley, PR Manager of holding company Phoenix Games.

But don't just take our word for it. Check out these great newsroom examples that showcase titles, updates and news from the gaming world.

Publish your own newsroom in just 5 minutes

Create a fully branded, multimedia, multi-language newsroom right now with a 14-day free trial of Prezly, no payment info required.

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Gaming newsroom examples

Ubisoft – A brand's legacy in one Newsroom

Global video game company Ubisoft use eye-catching shots of their latest titles throughout their Prezly newsroom, making sharing news simple while simultaneously inviting the reader to explore.

Example: A brand's legacy in one Newsroom

Crytek – A gaming news hub

Given that players in the gaming industry keep such a close community with their fans, it's normal for newsrooms to speak straight to the gamers rather than being targeted exclusively at career journalists. That's why it's important to mention those social links in the footer.

Example: A gaming news hub

💡 Pro tip: Create a company media kit that provides bite-sized information alongside media ready assets. This helps your media contacts massively when trying to find key people, images and other relevant information. Learn how with Prezly.

Blizzard Entertainment

This online newsroom is the hub to which all of Blizzard's international followers flock to get the latest news and updates about one of the world's most well-known video game publishers and developers.

Notice the link to the company's media gallery in the top-right, leading to a page of Blizzard's approved media resources.

Example: An online brand hub

Flaregames

Gaming is an extremely graphic-heavy sector, so Flaregames have invested custom work into making sure their newsroom is colourful, on-brand and above all, fun.

Example: Flaregames online newsroom

HandyGames

HandyGames have used categories, a dedicated media gallery section and multiple language options, as well as a detailed footer with several press contacts, to make sure any visitor can find just what they seek. Perfection.