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Episode 1: What can we learn from gaming PR?

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The Sojourn game from Iceberg Interactive

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With more than 50 games on the market, Iceberg Interactive had to find a way to manage its contacts and gain insight into campaign performance, fast. Learn how they did it in our new case study.

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An interview with Iceberg Interactive's Chris Bond and Nefeli Gkoni.

How a serial games publisher conquered its database

News

 Snippets are currently available to all clients, regardless of plan, but this may change to the feature only being part of select subscription plans in the future.

Gone are the days of repeatedly typing in the same disclaimers, boilerplates, or product information when putting together your latest news and updates! 

You can now create text and other frequently used content and store them as 

, and add them anywhere and anytime in your stories, campaigns or pitches. 

When it comes to recurring content like signatures, disclaimers, product descriptions, profiles and more, there wasn't a way for Prezly's users to keep and reuse them. The only way for users to house content that is standardized and shared across stories is by using the newsroom's boilerplate, which is a great place to showcase what your company or brand specializes in. 

But the problem with boilerplates is that they only appear in the footers of stories and newsrooms. They are not included at the end of your email campaigns or pitches, and ultimately, there had to be a better way to help save you the time and effort of manually keying in or inserting the same content over and over again.

This is where snippets step in – giving you a way to create and manage standardized content efficiently, effectively, and enjoyably, be it for solo storytellers or for bigger PR and comms teams.

When working on stories or emails, click on the green + button to open the dropdown of multimedia embeds, then select "Snippets" from from the dropdown.

Don't have any snippets saved yet? No problem!

You always have the option create snippets on the spot and without having to leave the page. 

How can snippets supercharge my storytelling?

Snippets allow you and your team to create pre-filled content of your most common descriptions or images of your latest products, your operating hours and contact info, a quick bio about your team or CEO, and so much more – allowing you to save time on making sure that your stories and emails have consistent styles and formats, even if you have several team members working on creating content. 

Descriptions or boilerplates in multiple languages

Let's say you have a multilingual newsroom and you need to add a quick author's bio or a boilerplate at the end of each story and in each language. Before snippets, this would have been a grueling task of repetitive copying and pasting, involving an unhealthy amount of open tabs on your browser (plus more room for mistakes).

No kidding. One Prezly user actually did this with 17 different boilerplates in 3 languages 

. Just thinking of all that copying and pasting has us feeling worn out! 

With each snippet you create, you reduce the time spent on repetitive tasks or content creation – no copying and pasting boilerplates or disclaimers from other stories and no uploading the same images or logos over and over again. 

Snippets can also come in handy when you want to add standard information like operating hours and other important information, like contact details and other useful links.

… is a fine sign-off, sure. But the space at the end of your stories or emails can be used much more effectively. 

Email signatures or author profiles are a great way to make your comms look more professional, and let your readers know who you are and the content you're promoting – all while not appearing too spammy. 

Snippets allow you to create and save content that would make up a signature. Once they're saved, you can easily stick them in your stories and emails in a matter of clicks, keeping your brand profile and signature consistent throughout all your comms.

And apart from creating snippets out of frequently used content, you can also create and insert a format or outline for press releases, tech sheets, blog posts and more. 

Have a press release you need to send out quickly, a weekly blogpost, or a tech sheet for every new product release? This is also where the new snippets feature is a game-changer for you or teams using Prezly.

With snippets, you can create templates made up of content placeholders that you and your teammates can consistently follow along, plugging in your brand's info and other content as you go. Snippets can be used as a companion guide to help you make sure that the stories you're publishing and the emails you're sending have all the right content inserted in the right places, so you don't have to start from scratch every time. 

Use placeholders (the grey blocks) as pointers for where your multimedia assets should be placed!

Have any suggestions for how snippets can be better? Go all out – we want to hear it all! Start a chat with our team or send an email to 

Save frequently used content and insert them into stories and emails anytime

Introducing: Snippets! 🔖

I have a confession to make: Prezly became a PR tool completely by accident. Much like with our latest feature releases, Prezly’s existence was shaped by the hands of our users as much as our own.

Let me rewind a sec – or specifically, 12 years. I was working at an advertising agency, and I quickly found that announcing advertising campaigns to the press… wasn’t pretty.

Every campaign we sent out was a nightmare to track. Multimedia was hosted on FTP servers no journalist could ever access, and the slightest attachment would have the email bounce. Working as a team on the same list of contacts? Impossible.

So, we decided to build something better.

Over four years, Gijs and I spent most of our evenings and weekends building Prezly: a tool to make it easy to share multimedia ad campaigns with the press. We thought the ad people would love it.

Instead, it was PR teams that signed up and started to use it to pitch their stories.

I still remember turning to my cofounder with a dawning realisation some years in: “Gijs, I think we might be PR software.”

“Gijs, I think we might be PR software.”

Identity crisis over, we knew what/who/why Prezly was. Or so we thought.

Five years ago, we got a call from a client. “Hey, I’m trying to have inline images in my text but the editor doesn’t let me. Can you fix it?”

“Sure, but why would you want it to do that? That’s not how press releases should be structured.”

She wasn’t the only one. Feature requests started flying in with use cases for everything from investor reports to 

When COVID-19 hit, we saw these use cases escalate. People started hosting live streams in their newsrooms and publishing 

 as stories. And all the while, requests came flying in for new features that would support these new publications.

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We bolstered the story editor. We launched 

 that worked better for different scenarios – some that are perfect for newsrooms (

), while others work beautifully for online magazines (

). We made it so that you could run your internal comms using campaigns and newsrooms published behind your company login. We invested time into documenting everything and making it all open source.

If there’s a project you’ve been wanting to launch, an internal knowledge base you’d love to build, or a creative blog you’ve been meaning to set up – do it in Prezly.

The newsroom preview feature we just launched makes it really simple to try out new setups, commitment-free. You can do it 

Oh, and please let us know when you do! We’d be more than happy to support you in developing those different use cases, and I personally would love to see what you create.

And as for PR? Don’t worry, we aren’t leaving it behind; it will always be in Prezly’s bones. In fact, we feel that the best way we can support PR teams is by building a broader toolbox.

We've always believed that great PR is about authentic storytelling. And to that end, Prezly has never been better. 

Jesse Wynants

A few words from Jesse Wynants, CEO & Founder of Prezly

A confession

We noticed there were some "dead ends" within the application so we've introduced new features that open up more possibilities for creating new content (and adding new contacts) from different parts of Prezly – saving you time from having to go back and forth between Contacts, Stories and Campaigns! ⚡️

Creating new contacts when sending emails

Whenever you're in the middle of working on an email campaign or a pitch and realize that you don't have a certain contact stored in your Prezly database yet, you can now create new contacts directly inside 

➕ we also added the ability to create overage directly from the Campaign and Pitch composers.

Creating new stories from campaigns and pitches

When composing an email or pitch, you'll see the "Add a story" placeholder where you can attach stories from your newsroom to your emails. Now, you can go straight into the Story Editor to create stories and this is especially helpful if you're new to Prezly and haven't published any stories yet.

Creating newsroom contacts from the Story Editor

Whenever you wish to add newsroom or team contact information as a 

 in your stories, you can now create a newsroom contact from within the story editor, eliminating the need to first go into your Newsroom settings and creating the new newsroom contact there.

Got any feedback or suggestions? Go all out – we want to hear it all! Start a chat with our team or send an email to 

Add new content from more areas of the app

Create new content and contacts from different parts of Prezly's core features

Prepare to Cry: GRIS unveils its emotional launch trailer

Wondering how to write a great video game press release? Wonder no longer. Here are some of the top-performing gaming press releases published with Prezly in the past 3 years. 

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Gaming Press Release Examples

A social media press release is a press release designed with elements made to be easily shareable on social media. Here are some of the most successful social media press release examples to help you build yours.

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