155 examples of great news releases (including world-famous brands)

  • 68,473 press releases published

  • 2,142 newsrooms created

  • 58,464 campaigns sent with Prezly in 2022

How to write a great press release

After more than ten years in the world of PR, we've seen what makes a great press release. We're not necessarily experts, but our clients sure are. That's why we combed through hundreds upon thousands of our clients' best press releases to find the very best press release examples, and distil them into a guide for creating an incredible, engaging press release announcement.

Get the full guide here:

How to write a good press release that'll get picked up by the media
How to write a good press release that'll get picked up by the media

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.

Strapped for time? Check out the highlights below or skip ahead to the best press release examples.

1. Figure out your headline

The headline is the first thing a journalist sees and it has one job: to get them to read more. Make it good, else they might not read any further.

So, step one: determine who your audience is, who your competitors are, the current state of your market, and what you're doing that's so different. Then use that information to tell them why they should care about your news. (Spoiler: if you have to explain it, it's too convoluted.)

For the full walkthrough, visit our free guide:

Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)
Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)

No pressure, but a good press release headline will either completely make or break your entire press release.

2. Include hi-res assets

Did you know that multimedia press releases get up to 9.7x as many views as those using text alone? Including images within your press release doubled the chance of it getting noticed; video quadrupled it. In 2022, there's no reason why you shouldn't consider embedding a few of the following in your most important press releases:

  • Hi-res photographs

  • Logos

  • Videos

  • Social media posts

Want more details? Here are our best resources:

  1. Make your news social-media friendly

  2. Include images in different resolutions and sizes

  3. Why you should NEVER send media assets as email attachments (& what you should do instead)

If you include a nice feature video and some appealing inserts, journalists are much more inclined to take a look at your press release and get that information to the reader.

Isabell Cordes
Isabell Cordesgamigo group

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Great stuff!

4. Sweeten the deal for the reader

Think about what else you can add to your press release to make it that much more irresistible to your audience.

  1. Make multiple versions of your press release

  2. Localize your press release announcement

The translate tool on Prezly is really good because, when I'm done with my English [story], I press translate and I don't have to re-input – basically the images, the videos, the whole structure is there.

Muriel N. Kahwagi
Muriel N. KahwagiAIF

5. Start with a press release template

Hey, nobody said you had to start from scratch! While the above points give you an idea of how to approach the practicalities of coming up with a killer press release headline, you do also need to zoom out a bit and consider the bigger questions, like who exactly is this press release for and does it really need to exist?

If that strikes a chord, then it's likely you'll find this other post helpful. (Don't worry, it has gifs.)

Download a 100% free press release template and get the lowdown on how to structure your story right here:

Free press release template and how to use it (with industry examples)
Free press release template and how to use it (with industry examples)

Download a template outlining all the essential parts of a press release, and get the lowdown on how to structure your story.

155 best press release examples

More than 80,000 stories were published with Prezly in the past year. Here are 155 of the very best to inspire your next great press release.

The sound of creativity: Neumann at the heart of Berlin’s creative village

The sound of creativity: Neumann at the heart of Berlin’s creative village

Sennheiser logo
ENGINEER JOSH HADDAD BUYS TIMBALAND’S WSDG-DESIGNED THOMAS CROWN STUDIOS

ENGINEER JOSH HADDAD BUYS TIMBALAND’S WSDG-DESIGNED THOMAS CROWN STUDIOS

WSDG logo
Paul van Dyk Readies for Festival-debut of New Live Show, ‘AEON by Paul van Dyk’

Paul van Dyk Readies for Festival-debut of New Live Show, ‘AEON by Paul van Dyk’

Paul Van Dyk logo
John Schneider Puts His ‘Southern Ways' on Display with New Album

John Schneider Puts His ‘Southern Ways' on Display with New Album

Nashville Publicity Group logo
ANU achieves a research milestone in Northern Australia

ANU achieves a research milestone in Northern Australia

Australian National University logo
Create your own Press Release
How AIF publishes an online magazine in English & Arabic

How AIF publishes an online magazine in English & Arabic

Arab Image Foundation logo
How Kolibri runs a gaming newsletter through Prezly

How Kolibri runs a gaming newsletter through Prezly

Kolibri logo
“Smart Drinking Traject” in Health House

“Smart Drinking Traject” in Health House

City of Leuven logo
Fairtrade Belgium announces $127,000 raised for those in need

Fairtrade Belgium announces $127,000 raised for those in need

Fairtrade Belgium logo
Global Mercy's first ever on-board surgery in Dakar, Senegal

Global Mercy's first ever on-board surgery in Dakar, Senegal

Mercy Ships logo
Create your own Press Release
Nonprofit launches fundraiser to benefit children in Rwanda

Nonprofit launches fundraiser to benefit children in Rwanda

undefined logo
Nonprofit announces successful fundraiser

Nonprofit announces successful fundraiser

Open Hand Atlanta logo
Games company announces 30th anniversary

Games company announces 30th anniversary

Leonardo Interactive logo
Popular gaming franchise releases thrilling new update

Popular gaming franchise releases thrilling new update

Indigo Pearl logo
EA games drops a big announcement

EA games drops a big announcement

EA Games logo
Create your own Press Release
Nintendo teases new Legend of Zelda trailer

Nintendo teases new Legend of Zelda trailer

Nintendo logo
Press release announces tantalizing new food competition

Press release announces tantalizing new food competition

Wolf logo
Press release announces new artist collaboration with Black Girl Vitamins

Press release announces new artist collaboration with Black Girl Vitamins

Black Girl Vitamins logo
Belgium hotel showcases estate with stunning visuals

Belgium hotel showcases estate with stunning visuals

The Dominican logo
DIVA's newsroom media gallery

DIVA's newsroom media gallery

DIVA logo
Create your own Press Release
Every asset a journalist could want

Every asset a journalist could want

Estée Lauder logo
Video helps tell the story in Shopify x JD.com launch

Video helps tell the story in Shopify x JD.com launch

Shopify logo
Important milestone for Porsche's Formula E project

Important milestone for Porsche's Formula E project

Porsche logo
Carlson Introduces a New Flavor of Award-Winning Cod Liver Oil

Carlson Introduces a New Flavor of Award-Winning Cod Liver Oil

Carlson logo
InnoGames launches new exploration and simulation game for iOS & Android

InnoGames launches new exploration and simulation game for iOS & Android

InnoGames logo
Create your own Press Release
Salvatori presents “Omphalos”, a new collection of coffee tables designed by John Pawson

Salvatori presents “Omphalos”, a new collection of coffee tables designed by John Pawson

Salvatori logo
Nylah’s Naturals Launches New Product to Combat Hair Loss in Afro Hair

Nylah’s Naturals Launches New Product to Combat Hair Loss in Afro Hair

undefined logo
Art event press release example

Art event press release example

Bellyard logo
Light & Life Announces New Year’s Eve Event with David Guetta in Brooklyn Warehouse

Light & Life Announces New Year’s Eve Event with David Guetta in Brooklyn Warehouse

Light & Life logo
Mustard - A surreal comedy about friends, real and imagined.

Mustard - A surreal comedy about friends, real and imagined.

Belfry Theatre logo
Create your own Press Release
Pandox Hotels announces spring events line-up

Pandox Hotels announces spring events line-up

Pandox Hotels logo
Samsung announces an online event

Samsung announces an online event

Samsung logo
Feminist voices from the Middle East, North Africa & Europe speak out

Feminist voices from the Middle East, North Africa & Europe speak out

Beursschouwburg logo
Foreign Correspondent: On Thin Ice

Foreign Correspondent: On Thin Ice

ABC logo
A multimedia press release

A multimedia press release

AB InBev logo
Create your own Press Release
Company announcement

Company announcement

Aviasales logo
Aviation press release example

Aviation press release example

Skeyes logo
A simple message for 2022

A simple message for 2022

Skeyes logo
Using quotes in a press release

Using quotes in a press release

De Lijn logo
Incorporating infographics in your story

Incorporating infographics in your story

IKEA logo
Create your own Press Release
Stories in translation

Stories in translation

IKEA logo
Global press anouncement

Global press anouncement

Flaregames logo
Well Played Games joins Phoenix Games

Well Played Games joins Phoenix Games

Well Played Games logo
An announcement from the CEO

An announcement from the CEO

Phoenix Games logo
The perfect press release?

The perfect press release?

Skoda logo
Create your own Press Release
Success Story: SKODA and Volkswagen Celebrate 25-Year Partnership

Success Story: SKODA and Volkswagen Celebrate 25-Year Partnership

Skoda logo
Controversial Ceilings? - Murals Wallpaper On The Potential Of The Fifth Wall

Controversial Ceilings? - Murals Wallpaper On The Potential Of The Fifth Wall

MuralsWallpaper logo
حدثَ أن كنّا صغارًا : كانون الأول ٢٠٢١

حدثَ أن كنّا صغارًا : كانون الأول ٢٠٢١

Arab Image Foundation logo
Game launch press release

Game launch press release

Kolibri logo
Sharing news of a big award win

Sharing news of a big award win

Kolibri logo
Create your own Press Release
Embedding social media posts

Embedding social media posts

Iceberg Interactive logo
A full gallery

A full gallery

Two Is A Crowd logo
The perfect press release

The perfect press release

Two Is A Crowd logo
Publishing news as well as releases

Publishing news as well as releases

Eneco logo
Energy sector press release example

Energy sector press release example

Eneco logo
Create your own Press Release
Event press release example

Event press release example

DIVA logo
Everything in one press release

Everything in one press release

Jebsen & Jessen logo
Employee spotlight: Roy Lim

Employee spotlight: Roy Lim

Jebsen & Jessen logo
A gaming newsroom

A gaming newsroom

InnoGames logo
Kick off the new year with Forge of Empires

Kick off the new year with Forge of Empires

InnoGames logo
Create your own Press Release
Forge of Empires Named “Best of 2015” in Google Play Store

Forge of Empires Named “Best of 2015” in Google Play Store

InnoGames logo
Leadership announcement

Leadership announcement

Brussels Airlines logo
The Brussels Airlines newsroom

The Brussels Airlines newsroom

Brussels Airlines logo
PepsiCo's Winter Innovations: Lay's Winter Editions

PepsiCo's Winter Innovations: Lay's Winter Editions

Bebble logo
Lay's ‘Choir of Champions’ neemt de straten van Europa over om wereld #GameReady te maken

Lay's ‘Choir of Champions’ neemt de straten van Europa over om wereld #GameReady te maken

Bebble logo
Create your own Press Release
Kunst in de stad en de kracht van creatieve ruimtes

Kunst in de stad en de kracht van creatieve ruimtes

Bebble logo
Integrated media assets

Integrated media assets

MSF logo
Storytelling in translation

Storytelling in translation

Medicos Sin Fronteras logo
A story rich in visuals

A story rich in visuals

Gamigo Group logo
Media alert for players

Media alert for players

Gamigo Group logo
Create your own Press Release
Estée Lauder: New - Perfectionist Pro

Estée Lauder: New - Perfectionist Pro

Estée Lauder logo
To-the-point storytelling

To-the-point storytelling

Wallsauce logo
A story in translation

A story in translation

Wallsauce logo
Media assets for print & web

Media assets for print & web

Wallsauce logo
A message from the CEO

A message from the CEO

Crytek logo
Create your own Press Release
Adding context to your story

Adding context to your story

Crytek logo
Press kit subdivisions

Press kit subdivisions

Crytek logo
ASSASSIN’S CREED® REBELLION, disponible para dispositivo moviles el 21 de Noviembre

ASSASSIN’S CREED® REBELLION, disponible para dispositivo moviles el 21 de Noviembre

Ubisoft logo
Telenet has been given the green light from the European Commission for the acquisition of BASE Company NV

Telenet has been given the green light from the European Commission for the acquisition of BASE Company NV

Telenet logo
Lenovo names Ashton Kutcher as its newest product engineer

Lenovo names Ashton Kutcher as its newest product engineer

Lenovo logo
Create your own Press Release
Ambi is Reimagining the Higher Education Experience with a New Product Class and $6.5M in Funding

Ambi is Reimagining the Higher Education Experience with a New Product Class and $6.5M in Funding

Pando logo
Embrace innovation with Wolf Gourmet toasters and blenders at e&s

Embrace innovation with Wolf Gourmet toasters and blenders at e&s

e&s logo
ŠKODA delivers 110,100 vehicles worldwide in November

ŠKODA delivers 110,100 vehicles worldwide in November

ŠKODA logo
Champagne delivery service's bubbly announcement

Champagne delivery service's bubbly announcement

Press for Champagne logo
Laloul creates beautiful jewelry (for your home)

Laloul creates beautiful jewelry (for your home)

Laloul logo
Create your own Press Release
Tech giant Huawei unveils their new power performers

Tech giant Huawei unveils their new power performers

Huawei logo
PURE the Winery announces a new low-carb line

PURE the Winery announces a new low-carb line

Pringles makes an exciting new announcement

Pringles makes an exciting new announcement

Pringles logo
SHEIN X Belinda announces fashionable collab

SHEIN X Belinda announces fashionable collab

Shein logo
Sustainability never looked so good

Sustainability never looked so good

Beko logo
Create your own Press Release
Beautiful Thailand hotel announces travel campaign

Beautiful Thailand hotel announces travel campaign

Anantara logo
Eames Office's 80th anniversary announcement

Eames Office's 80th anniversary announcement

Eames Office logo
Lexus announces its arrival in Mexico

Lexus announces its arrival in Mexico

Lexus logo
Yoga studio uses beautiful images of its zen space

Yoga studio uses beautiful images of its zen space

Yoga Room logo
Walt Disney Thailand announces their 60th animated series

Walt Disney Thailand announces their 60th animated series

Walt Disney Thailand logo
Create your own Press Release
A beautifully crafted press release for a beautifully designed product

A beautifully crafted press release for a beautifully designed product

Dream Whiskey logo
A cozy press release for a family-friendly event

A cozy press release for a family-friendly event

Knokke-Heist logo
Vivid video game press release

Vivid video game press release

Flying Squirrel Entertainment logo
An unforgettable narrative

An unforgettable narrative

Reebok Classic logo
Press contacts front and center

Press contacts front and center

Brussels Airlines logo
Create your own Press Release
Cowboy reinvents the electric bike and raises $3 million to transform urban mobility

Cowboy reinvents the electric bike and raises $3 million to transform urban mobility

Cowboy Bike logo
100% on-brand

100% on-brand

Porsche logo
Everything journalists need

Everything journalists need

Huawei logo
LEXUS LC CONVERTIBLE CONCEPT: ONTWERPSTUDIE NAAR ‘ULTIEME SCHOONHEID’

LEXUS LC CONVERTIBLE CONCEPT: ONTWERPSTUDIE NAAR ‘ULTIEME SCHOONHEID’

Lexus logo
Moog One - A Meditation On Listening

Moog One - A Meditation On Listening

Moog One logo
Create your own Press Release
Wallpapers that take pet decor to the next level

Wallpapers that take pet decor to the next level

MuralsWallpaper logo
Hyundai ‘Walking Car Concept’ es el futuro en los servicios de rescate

Hyundai ‘Walking Car Concept’ es el futuro en los servicios de rescate

Hyundai logo
Audi e-tron extreme: innovatief testvoertuig op de legendarische skipiste

Audi e-tron extreme: innovatief testvoertuig op de legendarische skipiste

Audi logo
Bye bye, Beetle - Beetle Final Edition – Premiere at the Los Angeles Auto Show 2018

Bye bye, Beetle - Beetle Final Edition – Premiere at the Los Angeles Auto Show 2018

Volkswagen logo
NOUVEAU RANGE ROVER VELAR SVAUTOBIOGRAPHY DYNAMIC EDITION – UNE PUISSANCE RAFFINÉE

NOUVEAU RANGE ROVER VELAR SVAUTOBIOGRAPHY DYNAMIC EDITION – UNE PUISSANCE RAFFINÉE

Land Rover logo
Create your own Press Release
Yemen: MSF strongly condemns attack against its staff in Ad Dhale and suspends activities

Yemen: MSF strongly condemns attack against its staff in Ad Dhale and suspends activities

MSF logo
Karl, Delinte, Pinto return to conference action in style

Karl, Delinte, Pinto return to conference action in style

Canada West logo
NIEUWS: Telenet brengt kijkgedrag bij kids in kaart

NIEUWS: Telenet brengt kijkgedrag bij kids in kaart

Telenet logo
GIMLET MEDIA SETS STANDARD FOR PODCAST PRODUCTION WITH GROUNDBREAKING WSDG-DESIGNED STUDIO COMPLEX

GIMLET MEDIA SETS STANDARD FOR PODCAST PRODUCTION WITH GROUNDBREAKING WSDG-DESIGNED STUDIO COMPLEX

WSDG logo
Pop Art: la última tendencia en decoración del hogar que domina el diseño de interiores

Pop Art: la última tendencia en decoración del hogar que domina el diseño de interiores

Pinterest logo
Create your own Press Release
Home Invasion in VR – Intruders: Hide and Seek Now Available

Home Invasion in VR – Intruders: Hide and Seek Now Available

Daedalic Entertainment logo
PWI’s New Elysium Expansion Launches, Game Debuts on Steam

PWI’s New Elysium Expansion Launches, Game Debuts on Steam

Perfect World logo
CALL OF DUTY: BLACK OPS 4 LANZA UN EVENTO MASIVO; LA NUEVA TEMPORADA DE CONTENIDO ‘OPERATION GRAND HEIST’ COMIENZA HOY

CALL OF DUTY: BLACK OPS 4 LANZA UN EVENTO MASIVO; LA NUEVA TEMPORADA DE CONTENIDO ‘OPERATION GRAND HEIST’ COMIENZA HOY

Activision logo
Prepare to Cry: GRIS unveils its emotional launch trailer

Prepare to Cry: GRIS unveils its emotional launch trailer

Indigo Pearl logo
CRITICALLY-ACCLAIMED DYSTOPIAN ADVENTURE ‘PIKUNIKU’ OUT NOW

CRITICALLY-ACCLAIMED DYSTOPIAN ADVENTURE ‘PIKUNIKU’ OUT NOW

Indigo Pearl logo
Create your own Press Release
Porsche 911 GT2 RS Clubsport with 700 hp

Porsche 911 GT2 RS Clubsport with 700 hp

Porsche logo
Emirates gives cricket fans a unique cheer

Emirates gives cricket fans a unique cheer

Emirates logo
Timberland celebrates the 45th anniversary of the yellow boot with a dedicated collection

Timberland celebrates the 45th anniversary of the yellow boot with a dedicated collection

Timberland logo
Smashbox: Introducing the Crystalized Collection

Smashbox: Introducing the Crystalized Collection

Smashbox logo
Bobbi Brown - Sterling Nights

Bobbi Brown - Sterling Nights

Bobbi Brown logo
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