What is an entertainment press release?

Pretty simple: it's a press release that presents all that is new and newsworthy about a subset in the entertainment industry. Films, shows, video games – if it entertains, it counts.

One thing to keep in mind with this flavor of press release is that it isn't just for the media. Where telecoms manufacturers and ecology researchers primarily target journalists and bloggers, players in the entertainment industry need to consider another audience: the fans.

TV shows and video games in particular tend to draw a crowd that are chomping at the bit for more news about their favorite series. A lot of the time, they won't wait for the media to tell them about your new announcements; they'll come to you. That's one big reason to make sure your online newsroom gives them a way to sign up for updates.

A great entertainment press release should include:

• A headline that's informative, but which can also be playful
• Release dates and pricing by region
• Outlets by region
• Compatibility information (esp. for video games)
• Language options
• Hi-res image gallery
• Video trailer
• Preview/review opportunities
• Your contact details
• Social links
• Boilerplate

Take a look at the examples below to see how some of the biggest names in the industry approach different announcements.