Cosmetics Press Release Examples
Writing a press release for fashion and cosmetics? There are a few best practices you need to keep in mind. Here are our top-performing cosmetics press release examples to show you the way.
Get excited about your story and share that feeling with your readers
Donna May London LAUNCH Two New Chunky Lip
Use bullets and headings to get straight to the point
Don't be afraid to show off your brand aesthetic
Nylah’s Naturals Launches New Product to Combat Hair Loss in Afro Hair
Dior Parfums en Dôce 18 Concept House
Every asset a journalist could want
Estée Lauder: New - Perfectionist Pro
Best Practices
Find inspiration in these articles from our PR Academy, filled with practical tips and tricks on how you can increase your earned media coverage.
Content Creation
Press release format 2023: The checklist for formatting a press release that rocks
Yes, you know what to write about. You've got the right angle. But how will you structure it to make it a showstopper?.jpg)
Content Creation
How to write a good press release that'll get picked up by the media
Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases..jpg)
Basics
Press Kit & Media Kit Guide (What To Include + 10 Examples)
A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?Create a press release in just 5 minutes