Non-Profit Press Release Examples
Find out how to write a non-profit press release that gets talked about by learning from top-performing press release examples from WWF, Medicins Sans Frontieres and other top names.
Also known as a charity press release, a non-profit press release seeks to get people talking about philanthropic initiatives like fundraising, disaster management, and aid.
It tells a compelling story about an organization's mission, celebrates accomplishments, and above all, drives people to give to its cause.
Some of the best press releases put out by non-profit organizations in the past several years are highlighted below.
See also: fundraising press release examples.
The format of a press release written for a non-profit is similar to that of a standard press release (see how to write a great press release here), with a few strategic differences:
- They tend to feature more pictures and video
- They'll often focus on the personal story of a named and sympathetic person or character
- There's a clear call to action that other press release types might avoid
All of the above are tactics designed to evoke sympathy if not empathy in the reader: visuals show rather than tell, while having a named hero in your story immediately makes your audience feel that they are on their side. These are all parts of telling an effective story.
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