Nonprofit Press Release Examples
Discover how some of the biggest names in the sector use Prezly to reach the people who help them change the world.
What is a nonprofit press release?
Also known as a charity press release, a nonprofit press release seeks to get people talking about philanthropic initiatives like fundraising, disaster management, and aid. It tells a compelling story about an organization's mission, celebrates accomplishments, and above all, drives people to give to its cause.
What to include in a nonprofit press release
The format of a press release written for a nonprofit is similar to that of a standard press release (see how to write a great press release here), with a few strategic differences:
They tend to feature more pictures and video
They'll often focus on the personal story of a named and sympathetic person or character
There's a clear call to action that other press release types might avoid
All of the above are tactics designed to evoke sympathy if not empathy in the reader: visuals show rather than tell, while having a named hero in your story immediately makes your audience feel that they are on their side. These are all parts of telling an effective story.
Take a look at some of the charity press release examples below and see if you can spot some of these elements in action.
A press release about CSR work
Leading with a personal story
Nonprofit announces successful fundraiser
Nonprofit launches fundraiser to benefit children in Rwanda
Israeli-Palestinian conflict: EU warns against blockade of Gaza
Using video to lead the narrative of your press release
A simple way to get your announcement noticed
Gaza: "As you can hear, airstrikes are just continuing..."
How AIF publishes an online magazine in English & Arabic
Fairtrade Belgium announces $127,000 raised for those in need
Find inspiration in these articles from our PR Academy, filled with practical tips and tricks on how you can increase your earned media coverage.