What is a non-profit press release?

Also known as a charity press release, a non-profit press release seeks to get people talking about philanthropic initiatives like fundraising, disaster management, and aid.

It tells a compelling story about an organization's mission, celebrates accomplishments, and above all, drives people to give to its cause.

Some of the best press releases put out by non-profit organizations in the past several years are highlighted below.

See also: fundraising press release examples.

What to include in a non-profit press release

The format of a press release written for a non-profit is similar to that of a standard press release (see how to write a great press release here), with a few strategic differences:

• They tend to feature more pictures and video
• They'll often focus on the personal story of a named and sympathetic person or character
• There's a clear call to action that other press release types might avoid

All of the above are tactics designed to evoke sympathy if not empathy in the reader: visuals show rather than tell, while having a named hero in your story immediately makes your audience feel that they are on their side. These are all parts of telling an effective story.