Got a news release coming up? Step it up a gear. Check out these top-performing automotive press release examples published through Prezly.
What is an automotive press release?
Automotive press releases cover exactly the sort of thing you would expect: flashy cars, dealerships, manufacturing, supply chain – basically, anything that goes vroom and the ecosystem around it.
There may be crossover between automotives and topics like sports or press releases for events, especially when F1 season rolls round.
The main things that differentiate automotive PR from a run-of-the-mill launch of, say, Krispy Kreme's new donut line?
Two things: technical specs, and shiny, shiny visuals.
Besides that, press releases focusing on the automotive will also do well to include the general bullets of PR best practice:
- Clear headline and storytelling
- Branding (logo, typeface, company colors)
- Header image to catch attention
- Quotes
- Boilerplate
- Spec sheet
- Gallery of multimedia (photos, video, etc)
- That "new car" smell
Cruise through the examples below to get a feel of what revs journos' engines, then grab a free trial of Prezly to publish your very own press release.
Nuevo Volkswagen T-Cross ‘Soy seguro’
Cult Car Skoda
Crónica de un campeón: Elías Hanna y el largo camino hacia la victoria
Porsche 911 GT2 RS Clubsport with 700 hp
Clean, minimalist design
NOUVEAU RANGE ROVER VELAR SVAUTOBIOGRAPHY DYNAMIC EDITION – UNE PUISSANCE RAFFINÉE
A newsroom for gearheads
Bye bye, Beetle - Beetle Final Edition – Premiere at the Los Angeles Auto Show 2018
Volkswagen's news hub
Automotive newsroom
Audi e-tron extreme: innovatief testvoertuig op de legendarische skipiste
A clean & crisp newsroom
An organized brand hub
Hyundai ‘Walking Car Concept’ es el futuro en los servicios de rescate
Auto newsroom
Mitsubishi's bold newsroom
Powered for life
Lexus announces its arrival in Mexico
ŠKODA delivers 110,100 vehicles worldwide in November
Success Story: SKODA and Volkswagen Celebrate 25-Year Partnership
The perfect press release?
A polished design that adds credibility to your copy
Important milestone for Porsche's Formula E project
Porsche makes a stunning announcement
LEXUS LC CONVERTIBLE CONCEPT: ONTWERPSTUDIE NAAR ‘ULTIEME SCHOONHEID’
100% on-brand
Turfco Grows Isuzu Fleet
Show, don't tell: Porsche uses photographs to capture your imagination
Hyundai and Amazon partnership
Petersen Automotive Museum rolls out the hypercar red carpet for Zenvo TSR-S showcase
Create your own automotive press release
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