How Prezly enhances your email deliverability

Our measures that keep your emails out of Spam folders

• We allow you to set up SPF and DKIM authentication for better email delivery
• Optionally we can set up a separate email IP, which is used only by you
• We use SendGrid – a professional and proven email delivery system
• We have a dedicated IP address to ensure optimal delivery of every email
• We monitor bounces, spam reports and don't send emails to addresses we know that are going to bounce (ISPs don't like that)
• We continually monitor blacklist services
• We get notified every time we receive a spam report (it doesn’t happen very often!), so we can take appropriate action immediately
• Our email layout is professional, clean, and can’t be customized, reducing the potential for spammers to take advantage of our templates
• We make sure the balance between visuals and text remains healthy
• Every customer is vetted before they get access to the email functionality. This is the absolute best way to keep spammers out
• We have a clear unsubscribe link, so anyone can opt-out at any time and for any reason. This keeps us compliant with spam and email privacy laws and helps minimize spam complaints

Things that you can do 💡

While we've taken many measures to promote email deliverability, there are some other steps that you can take to help. The most important of these is to build a good reputation by following certain email best practices (i.e. don’t spam your contacts!).