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Once you have your Newsroom up and running, it's time to make it fully aligned with your brand! You can do this by adding your company logos and choosing fonts, layouts and a color palette for your Newsroom. 

 created with different levels of customization to give you an idea of what's possible:

Prezly provides software for communications teams that want to do more. Manage your media relations, create online newsrooms, and publish and pitch your stories from one place.

PR Software for better, faster PR

. The easiest way to get there is from the 

page, there are 3 different types of logos you can add to your newsroom:

The best way is to save the image of your logo from your website. By doing that it will have the same size, but it is also possible to add different size logos on your newsroom. 

Adjusting your Newsroom's color palette 

You can add the exact same colors in your brand guideline using hexadecimal values. 

Select a font and font colors that conform to your corporate website. If you are on a Premium or Enterprise plan, you can import your own font using the 

When you publicly publish Stories inside your Newsroom, they will appear on your Newsroom's main page as a list of cards or 

. You can determine how these blocks align using the 

This short video shows how the different alignments change how your Stories appear on the main page of your Newsroom:

Newsroom Settings: Layout Block Alignment

This option is best for text-heavy Newsrooms that lack images, as the images are less emphasized. 

This layout will make all your Stories' previews the 

 of your Stories will automatically be cropped to accommodate their height. This is why we recommend using a landscape-oriented image as your Newsroom Home Image. 

This layout has a more free-flowing style, similar to a Pinterest board. The Stories' previews will not be fixed in height, so you can use any image dimensions for your Newsroom Home Images. However, we 

 recommend using very tall main images, as it can compromise the balance in your Newsroom homepage. 

Choosing how Story Blocks display in your Newsroom

You can also change how each Story block appears in the Newsroom overview using the 

 settings. (These are located right next to the alignment settings from the previous section.)

Here's a quick video to show how the different block backgrounds change how your Stories look in your Newsroom overview:

Newsroom Settings: Block Background

There will be no background for the blocks, meaning that the Newsroom will automatically use the general theme color that you choose for the Newsroom page. 

You can choose a specific color for the Story blocks. This is separate from the general background color of your Newsroom. 

Other than the block background color, you can also add a border with its own color around each block. 

, you can further customize your Newsrooms using 

 Our CSS/JS feature allows you to change almost everything on your Newsrooms.

Learn how you can customize your Newsroom's appearance

Setting the Look & Feel of your Newsroom

Creating a pressroom that stands out can be fairly easy using Prezly! By choosing the right layout and customization options, you can create beautiful newsrooms. To guarantee that you get the best layout for you newsrooms, our Design and Support team prepared some tips and advice on how you can better style your Prezly newsrooms.

The most relevant aspect when styling and designing your newsroom, is to follow your or perhaps your clients brand identity and translate that into your newsroom. That leads to consistency between the different channels where the brand is displayed, such as  websites, social network profiles, etc.. 

Brand consistency builds trust with your client base and audience, making sure that those are well communicated throughout your media is important in solidifying your brand recognition, and the same applies to your press pages.

In Prezly you can quickly implement your brand guidelines in your newsrooms, uploading your logos, colors, and typography in the platform, with that you can mimic your brand styles into your press room.

When uploading your logo, avoid making it too big. Keep the logo in proportion to the size of your Newsroom. Having oversized logos can make your newsroom looks unprofessional, and eventually communicate a different or even a negative message to your audience.

Setting up your logo in Prezly, you can upload a square logo, or one with custom dimensions, for a logo with custom dimensions, sizes of less than 300pixels wide and 100pixels height will have better results for your newsrooms. If you're uploading a squared image we recommend dimensions larger than 400px wide.

The colors will have a big impact on the first impression visitors have about your newsrooms. We noticed that highly saturated or luminous colors, tend to have a negative impact on the overall layout, and causes a negative and amateur look.

If the colors that represent your brand are saturated or with a high contrast, you can use those on smaller parts of the newsroom such as links and icons, and match those with other neutral colors such as white or a light shade of gray, for example.

In Prezly you can customize both the colors of your newsroom page, (screenshot/instructions on how to change newsroom colors)

Color will also play a big role in the readability of the stories. When choosing font colors, always make sure that you have enough contrast with your newsroom background.

For example, newsrooms with a brighter background colors, eventually will need to have a font color dark enough to make it visible, that contrast in colors will have an even higher impact for visitors with any type of visibility impairment. We recommend taking a look at 

, that can help with achieving good levels of accessibility and visibility standards in your newsroom, based on the font/background colors.

Different typography styles can completely change the feel and success of a newsroom, they communicate a lot about the personality of your brand, and also the type of content you create and publish on your newsrooms. 

Prezly gives you a default set of font types you can choose from, alternatively you can also embed your own font style using 

How to add your brand identity to your newsrooms

Add key characteristics of your brand to your newsrooms.

 can help benefit the type of content you publish on your newsroom. Although using images in your stories and newsrooms are a best practice, we understand that not all types of press releases or announcements are intended to make the use of images.  Based on this, you can select different layout options for your newsrooms.

A cascading grid style, for example, will support varied photos for more expressive and visual content, whereas a clean grid can benefit newsrooms with stories with fewer or no images included.

 These different layout options can be set in the 

 under the Home and Category options, like in the image above.

Below are some examples of how they look like in the Newsrooms.

Different layouts can benefit the type of content you publish in your Newsrooms

Choose the best layout for your Newsroom

In Prezly you can easily add multiple images to your stories, allowing them to be more content-rich. Below you can find some guidelines on what formats and sizes we support.

You can upload JPG, GIF, or PNG images. 

Every image needs to be at most 3000 pixels wide & 3000 pixels high. For constraints on minimum dimensions - see below.

You can upload all major file types, such as PDF, PPT, Keynote, ZIP, MP3, WAV, DOC, etc. 

Supported file formats & size limits for media

See the types of files and images that we support and the size limit for your Newsroom, Media Gallery, and Story embeds

Using images on your newsrooms are a great way to draw attention from your audience, newsrooms considered more engaging and interesting use photos to create and support their stories.  

We noticed that the best newsrooms use photos to make their content more engaging and interesting. In fact, two reports show that 

Media-rich press releases can be the make-or-break factor for whether or not a journalist engages with your story – but none of that makes a difference if your email winds up in the spam folder. That was the challenge facing global PR agency Bravo Group.

How a global PR agency uses multimedia to secure coverage

. Instead, use images that are related to your Story and upload them at the 

 resolution possible, as this will make it easier for journalists and readers to resize those images and use in different channels without losing quality. If you have the original (or "raw") photo file from your camera, use that to ensure the best quality is preserved. 

There is no size limit on size or resolution when it comes to uploading to Prezly, so take advantage of that when creating your Newsroom.

 page for an idea of the very different types of Stories and Newsrooms that have been published through Prezly.

We examine some of the top-performing press releases of recent years to uncover 3 practical steps you can take today to improve your PR performance.

How to craft a killer Press Release (with 142 examples)

How to use images to build better newsrooms

Images and galleries are a great way to support your Stories and catch attention

 plan, you can also further customize your newsrooms with 

 Our CSS/JS feature allows you to change almost everything on your newsrooms. 

Just remember – with great power comes great responsibility. Using CSS/JS so make sure you or someone in your team have that knowledge before implementing any changes in your newsroom.

Below you can find some examples of how CSS/JS can help you styling your newsroom even more.

, which will let you do even more with your Prezly Newsrooms.

Soon you'll be able to transform the layout of your Newsrooms

Announcing Open Newsroom Themes | News

Using the stylesheet editor, you can import custom fonts in your newsroom. This process is also described in the article Making a 

. Below you can see briefly how that process works.

@import url('https://fonts.googleapis.com/css?family=Rubik:400,700');

* {
    font-family: 'Rubik’, sans-serif !important;
}

h2,h3,h4,h5,h6,strong {
font-family: 'Rubik', 'Open Sans', serif !important;
font-style: strong !important
}

h1{
font-family: 'Rubik', 'Open Sans', serif !important;
font-size: 48px !important;
font-weight:bold !important;
}

Through CSS you can also change specific newsroom parts. It's is possible to set  different dimensions and sizes to the Header, Contacts, and Footer for example. 

To demonstrate that, when adding the following code in the Stylesheet editor, the height of the header is set to a specific value. This is used in the newsroom 

 to make the header the same height as in our 

It's possible to add different style effects to certain parts of your newsroom using CSS. In the example below, by adding the code to a specific part such as the header, or like in the example the story block, you can add a nice shadow effect to that section.

div.main.story{
 box-shadow: 0 2px 2px 0 rgba(0,0,0,.04), 0 2px 40px 0 rgba(0,0,0,.06);
}

How you can further customize your Newsrooms

Do even more with CSS & Javascript

 options, such as logo, newsroom colors, fonts – Prezly also lets you further customize parts of your newsroom using CSS.

To add a CSS snippet to your newsrooms, hop in the 

, you'll see an Edit CSS button. Click on it to start adding custom stylesheets to your newsroom.

You don't need to add <style>  tags in the editor, just start writing the actual CSS and Prezly will automatically insert it in the newsroom.

Changing the CSS can have a big impact on the layout of your newsroom. Leave it up to someone with special web design powers. CSS and Javascript customization is available on our Premium and Enterprise plans. 

Examples for how to customize newsrooms with CSS

The colors that you choose on the 'Look & feel' page are declared as !important. So you should declare the colors in your CSS code as !important as well. 

CSS
body {
   background: green !important;
}

You can use custom web fonts from services like 

You're writing CSS within the <style> tag, so include the fonts with the @import method.

CSS

@import url('https://fonts.googleapis.com/css?family=Lato');

 fonts and use a different one, use these selectors. Please remember that you first need to import the font you wish to use.

CSS

* {
    font-family: 'Open Sans' !important;
}


CSS

h1,h2,h3,h4,h5,h6 {
   font-family: 'Open Sans' !important;
}

If you wish to have a different font for headers and a different font for the rest of the text, first use the override for all fonts, then add the override for the headers.

When importing custom fonts, you might want to select the "Use system fonts" option in the Typography settings. This way, your newsroom won't have to load the default font pair (Open Sans / PT Serif), which will make it that much faster:

To keep a newsroom's look and feel aligned with a company or organization's branding, we understand that some Prezly users may request to remove the 

text found in the footer of your newsrooms. To do so, please contact our support team to submit a request for this.

By default the privacy form on your Prezly Newsroom uses your look and feel settings if you wish to style your Privacy Request form, you can use the below css selectors.

CSS

// Inputs and textarea
.privacy-form__input,
.privacy-form__textarea {}

// Form label style
.privacy-form__text-label {}

// Privacy form button
.privacy-form__button {}

// Privacy form label
.privacy-form__required-label {}

Making a custom CSS skin for your Newsroom

Using CSS to update the look and feel of your Newsroom

Use your Newsroom's "Look & feel" settings to customize its appearance and keep Stories on brand.

Styling your Newsroom | Help Section

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Episode 1: What can we learn from gaming PR?

Watch our expert PR roundtable

The Sojourn game from Iceberg Interactive

Whether you’re running PR in-house or are part of a big agency, we have all the tools you need to ensure you deliver the right story to each contact, every time.

Spend less time updating contact lists

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Create beautiful online newsrooms, publish your stories, embed galleries, livestreams and more, and build your audience without relying on your tech team.

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See what the most effective pitches are made of, based on 15,976,113 emails.

Download your free pitching pack

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Control who sees your data and use our built-in tools to comply with the GDPR

Security & compliance 

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This year's survey focused on the topic of Contact Management, tapping into the experience of 412 PR professionals from across the world, identifying their biggest pains and finding that most PRs can save hours each week by making one simple change

Results of the Global PR Survey 2020  

Find out how Prezly's all-in-one PR software helps bring your games news to life

Prezly for Gamedevs

PR stack – tech to optimise your PR workflow

With more than 50 games on the market, Iceberg Interactive had to find a way to manage its contacts and gain insight into campaign performance, fast. Learn how they did it in our new case study.

Iceberg Interactive case study card

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An interview with Iceberg Interactive's Chris Bond and Nefeli Gkoni.

How a serial games publisher used Prezly to conquer its database

News

During the last few months, we've been working on Prezly's 

, a place for our features that aren't quite ready yet but are available for testing.  

So, why create a space like this instead of just releasing these features when they're ready? 

Well, as much as we'd love every feature idea to be built to a tee, sometimes we face issues here and there, and features don't work as intended, so it's back to the drawing board. These things can take time – re-evaluating features based on the number of requests from our customer base, feature usage, and bugs that happen around the feature.

As such, it doesn't feel right to enable a feature that we know is not up to our standards just yet. With Feature Labs, we invite Prezly users who are interested in testing certain features to help us improve them and, ultimately, help us make a decision on their futures... for*beta* or worse. 😉

Learn more about the features available in Feature Labs ↓

Feeling adventurous? Get early access & help us test out new features

Feature Labs | Help Section

You can now test drive new Prezly features, for *beta* or worse

New Feature Labs page

How we decide what to build next has always been based on two things:

As product builders, it's been incredibly exhilarating to see people use Prezly in ways that we'd never even imagined. One example of this evolution is Prezly Stories. 

Where we'd designed Stories to make publishing multimedia press releases easy, 

. You used them to make stunning newsrooms for 

 and investor updates, crisis hubs and portfolios, newsletters and blogs.

And this made us realize that it isn't up to us to decide how people use Prezly. Our job is to build a product that lets you publish and share stories the way 

So, that's what we're doing. And we're starting with Open Newsroom Themes.

While there are many ways to use your Newsroom straight out of the box, Open Newsroom Themes will make the possibilities endless.

Simply put, these are templates you can use to determine how your newsrooms look and function. They will give you the tools to communicate with your network the way you want, in a fast and simple way.

 your newsrooms however you want using the 

You will no longer have to go through us for custom work, as clients like 

You will be able to code custom newsrooms for yourself and share them with others, use Prezly as a backend for your website, or even as a frontend for a site you host on Vercel, Netlify or anywhere else. 

All without losing any of the benefits that drew you to us in the first place.

You can use our open Prezly API to power parts of your site, for example a changelog, learning resource or help center.

As a first step, we've created three designs that you'll soon be able to activate for your Prezly newsrooms, and we have many others planned.

Some will be oriented around images and be best suited to visual-rich industries, like fashion, travel and gaming. Others will prioritize text, and work better within a corporate context. Some will highlight individual writers, others place focus on the organization behind the text.

For now, I invite you to meet the first three Newsroom Themes: Bea, Marcel and Syrah:

Bea is an evolution of the classic Prezly theme and provides a clean layout suited to any sector.

Marcel is a more traditional blog theme, perfect for corporate news or technical updates.

Syrah prioritizes visuals, with bold header text, elegantly curved edges and plenty of white space.

Announcing Open Newsroom Themes

Thank to everyone that joined us for Friday's live demonstration of the new Belga–Prezly integration, which allows you to automatically sync your Belga.press coverage into Prezly, and distribute Prezly Stories via PRpro as you publish them.

(For Anglophones, the English demonstration starts at 6:32 😊)

Belga–Prezly launch webinar

How can we work together to make our clients even better?

Prezly's Jesse Wynants and Patrick Lacroix, Belga's CEO, begin by stating that both Prezly and Belga have PR at the very heart. 

While Prezly already offers a purpose-built PR CRM, newsrooms, and distribution through campaigns and pitches, the integration with Belga adds two further things: 

The latter includes both French and Dutch media, with the option to add more regional press or even international partners. 

The integration gives you the ability to track your coverage in real time while linking it with your contacts and newsrooms, effectively pulling that data together to give you an overview of which journalists are engaging the most with your stories, and which of your stories are getting the most traction. 

And because it's automated, there's no extra work required from you.

Belga integration demo

What is the added value for communication agencies?

Jesse: Prezly always focused on PR agencies. In one account, you can manage clients and newsrooms; coverage is linked to press releases. The same will be offered to Belga clients. You'll get a report in Prezly which you can share with your client, who can easily see the coverage that resulted from your press release. Next to that, the coverage is also linked with your CRM, so you'll be able to see who is most engaged with your content.

Patrick: I think the added value is also that Belga.press clients can monitor their coverage in Prezly, which is more efficient. For those who don't do the monitoring yet in the Belgian press database, I would strongly advise to use Prezly to discover this. And you can post the press releases from agencies directly in the systems of the involved news media via PRpro.

Can you see the reach & AVE from the coverage?

While this is not currently shown in Prezly, you can see it in Belga.press, together with analytics reports.

If I send out a press release through both a Prezly campaign and PRpro, does that effectively mean I am sending it out twice to the same people, or will this be automatically detected?

There is a difference between the two – Prezly campaigns are sent directly to your contacts, whereas PRpro delivers your press release to an editor's terminal.

Will it be possible to add a qualitative rating to the coverage? There's a difference with a mention on p36 and front page news.

Not for this first version of the integration – we've kept things simple. However, this is perfectly possible to achieve and we are reviewing use cases to see which features to implement next. If you have any ideas or feedback, please 

The input of a press release in BelgaPRpro isn't that ergonomic. Will this improve with the collaboration of Prezly?

It's important, as a Prezly client, that you don't have to input your press release more than once. That's the advantage of this integration. Once you create your press release and publish it on your newsroom, you can indicate to also push it to PRpro. It's as easy as ticking a checkbox and everything is done automatically.

How can this integration get us more results?

Patrick: If there are more results, you will be able to measure this thanks to the integration. You will be able to engage more intelligently with the needs of editors. The press releases you enter in PRpro are a fully fledged news source. Why do I say this? Around 4000 journalists use the Gopress database daily. Between now and the end of the Easter holidays, they will all change to Belga.press. Why do they use this? Mainly to do research when they're writing an article to see what has been written on the subject. They don't do this through Google, they choose a dedicated tool for this. At this moment, no one press release is in that database. The Prezly integration will mean that the database will be enriched with all those press releases.

Jesse: Prezly completes the circle. You can already do outreach in Prezly, manage your contacts and newsrooms. With this link, you'll learn which press releases 

, which engage the most contacts, who you have a good relationship with, and who provides a lot of coverage. Then you can learn to build on what works best for you.

You say in the demo that we can deliver recorded content to our stakeholders. But what about reproduction rights and copyright?

. So you'll need a login for Prezly and BelgaPress to access it. If I'm correct, most of your stakeholders will have a login; if not, we can provide them with one. It comes down to the logic of a pay wall. You won't download the article and send an email, you'll send a link. And like this, your stakeholders will need an account of the system you're using. We can do this. It's also our ambition to make this as widely used as possible. The old copyright system will be replaced by digital authentication.

We still have a Gopress contract. The switch to the new platform is for after the summer. Can we already use the new service?

Patrick: Definitely! For all questions, email 

Details from the Belga–Prezly launch event, including demo and Q&A

Contacts

Stories & Newsrooms

Campaigns

Coverage

What is Prezly?

Prezly for different industries

Company type

Industry

How a serial games publisher used Prezly to conquer its database

From the blog

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Styling your Newsroom