What can we learn from gaming PR?
Join us live to find out what makes the heroes at Iceberg Interactive and Perfect World excel at PR, and how you can use their strategies for your business. You'll learn:
How to use gaming PR strategy in your industry
How to achieve global outreach with a small team
How to look beyond journalists to get the word out
Make 2020 the year you level up your PR
Running PR for a games business is worlds apart from doing it for any other industry. With gamers to keep happy, influencers galore and new streaming platforms seemingly manifesting every other week, you need to come up with a comms strategy that delivers.
If you work in PR, this webinar is for you. One of the topics covered is what other industries can learn from gaming, so anyone in PR – and particularly the entertainment space – stands to benefit hugely from these insights. And if you work in the games industry or are in the process of building your own studio, this is one show you definitely don't want to miss.
This episode aired on 19 December 2019.
Iceberg Interactive is an indie games publisher founded in 2009 by an international group of games industry veterans. Today, Iceberg has 50+ PC and console games on the market.
Perfect World Entertainment is a leading online publisher of live service games in North America and Europe. The company’s popular live service MMO games include Neverwinter, Star Trek Online and PWI, and have cumulatively grossed $500m+ to date.
Imagine tapping into the minds of a dozen other PR experts and harvesting their many years’ experience to add to your own. That’s exactly what our case studies enable you to do. Take a look.
Level up your PR
No gimmicks, no faff. Just everything you need to do your best work day in, day out.
Manage your contacts
Link each contact to its Twitch, Discord and social profiles, leaving our smart CRM to track your comms and flag out-of-date emails.
Send pitches & campaigns
Localise press releases, coordinate comms and collaborate on campaigns via one secure platform.
See who opens your emails or visits your newsroom, add coverage, and leave notes for the ultimate team collaboration in-house and out.
Insights & reports
Understand what works with a comprehensive overview of who’s engaging with your campaigns.
Newsrooms & localisation
Build a multi-lingual media hub for your brand or give each title its own dedicated multimedia newsroom.