PR Roundtable | Episode 1

What can we learn from gaming PR?

Join us live to find out what makes the heroes at Iceberg Interactive and Perfect World excel at PR, and how you can use their strategies for your business. You'll learn:

  • How to use gaming PR strategy in your industry

  • How to achieve global outreach with a small team

  • How to look beyond journalists to get the word out


Make 2020 the year you level up your PR

Running PR for a games business is worlds apart from doing it for any other industry. With gamers to keep happy, influencers galore and new streaming platforms seemingly manifesting every other week, you need to come up with a comms strategy that delivers.

We're thrilled to welcome Chris Bond from Iceberg Interactive and Marion Muller from Perfect World to share some of their key strategies around what works – and lessons learned from what doesn't.

If you work in PR, this webinar is for you. One of the topics covered is what other industries can learn from gaming, so anyone in PR – and particularly the entertainment space – stands to benefit hugely from these insights. And if you work in the games industry or are in the process of building your own studio, this is one show you definitely don't want to miss.

This episode aired on 19 December 2019.

Our experts

Chris Bond

Iceberg Interactive is an indie games publisher founded in 2009 by an international group of games industry veterans. Today, Iceberg has 50+ PC and console games on the market.

Marion Muller

Perfect World Entertainment is a leading online publisher of live service games in North America and Europe. The company’s popular live service MMO games include Neverwinter, Star Trek Online and PWI, and have cumulatively grossed $500m+ to date.

Case studies

Imagine tapping into the minds of a dozen other PR experts and harvesting their many years’ experience to add to your own. That’s exactly what our case studies enable you to do. Take a look.

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