Showcase your best work & boost exposure for clients with a PR portfolio


Trusted by PR agencies great & small

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You work mad hours to make other brands famous. Now it’s your time to claim center stage.

By collecting your star pieces in a hub room, you not only gain a PR portfolio showcasing your finest work – you unlock a new way to pitch your stories.

Attract new clients: A clean, professional and utterly on-brand digital PR portfolio helps you win new clients and show what your business stands for.

Showcase your best work: Pick and choose which stories to feature in your hub and easily organize these by their parent newsroom.

Catch their attention: Throw in dynamic video galleries, audio recordings, tweets, Pinterest posts and more thanks to the multimedia Snowbird Editor.

Reach a wider audience: Help search engines find you by uniting all your clients under a dedicated url – how does sound? 

For the finishing touch, add contact details, link your socials and craft an About section that tells your story.

I love how Prezly has been created by people who really understand the needs of PR professionals. Its features and functionality are just right for our business.

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The importance of a PR portfolio

A PR portfolio can be used by PR agencies to highlight the type of clients they work with, as well as the sort of storytelling in which they specialize. It is a powerful tool for showcasing your brand and attracting new clients and opportunities.

Think of a PR portfolio as the "show" to your resumé's "tell". By collecting together examples of your best work, a PR portfolio demonstrates your skills and track record to prospective clients, partners and employers.

Simply put, it's the easiest way to show anyone looking what you're all about.

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What to include in a PR portfolio

Since the job of a PR portfolio is to demonstrate your skills and your area of expertise, what you include in your portfolio must reflect that. Do you specialize in creating irresistible pitches? Or maybe multimedia press releases are more your jam? Whatever your strengths, that's what your PR portfolio should highlight.

That can include blog entries, social media posts, case studies of multimedia campaigns, awards and accolades, as well as former and existing clients who are happy to be named. Wherever possible, includes details such as the audience you were working with, the aims of your campaign and, of course, the tangible results.

Remember, this is your chance to put your money where your mouth is and show people exactly what you're capable of.

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How to create a PR portfolio

When it comes to creating a PR portfolio, you have two main options: manually upload your best content to a site you already own, or use a dedicated portfolio tool (these are normally paid). If you have a Prezly subscription, you can do either.

A basic method is to create a new Prezly site, and duplicate any of your existing stories to feature on it. For Premium subscriptions and above, you also have the option of creating a hub room. Featured in the PR agency case study video above, a hub room allows you to promote any story from your existing sites and newsrooms to a single hub, and feature links to your most impressive clients.

Either way, you can set up unique branding for your PR portfolio and integrate it with your own website, ready to impress anyone looking to partner with you.

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PR portfolio examples

How to use hub rooms to boost client exposure and make life easier for your media contacts.

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How PR agency oona uses hub rooms to make life simpler for journalists (and win coverage)

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Consolidate your lists into one collaborative database that tracks engagement and flags bad contacts.


Story editor

Publish public, private or embargoed stories in multiple languages across your entire team.


Newsroom builder

Nurture brand awareness with a fully multimedia, SEO-ready newsroom complete with digital press kits.


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Send personalized 1–1 pitches and email campaigns to targeted contact segments around the world.


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Get insights into how your contacts engage with stories and campaigns for effective reporting and follow-up.


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Track and log media coverage to monitor your brand's presence and reputation in real-time.

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