Attract big-name clients with a PR portfolio
Boost exposure for your agency and your clients, while unlocking a new way to pitch your stories by topic.
Trusted by some of the biggest PR agencies in the world
Showcase your best work
Pick and choose which stories to feature in your hub and easily organize them by brand.
- Link to all your clients in one place
- Highlight your top stories
- Group stories across clients with categories
Attract new clients
A clean, professional, and beautifully on-brand digital PR portfolio helps you win new clients and show what your agency stands for.
- Easy to use style settings
- Full multimedia support
- About section, contact cards & email subscription form
Prezly helps M&C stand out in that we are able to offer this technology that showcases our clients, and that is a particularly valuable element that helps our business stand out against the crowd.
Prezly helps M&C stand out in that we are able to offer this technology that showcases our clients, and that is a particularly valuable element that helps our business stand out against the crowd.
Make it easy for journalists
Specialize across multiple sectors? Group your clients and stories by theme, so journalists can find everything they need in one place.
- Create a hub for each niche
- Pitch multiple stories together
- Support for 50+ languages
Reach a wider audience
Help search engines find you by uniting all your clients under a dedicated url – how does netflix.youragency.com sound?
- Use your own domain
- Get traffic analytics on who visits your hub
- SEO-friendly by default
I love how Prezly has been created by people who really understand the needs of PR professionals. Its features and functionality are just right for our business.
PR portfolio examples
How to use hub rooms to boost client exposure and make life easier for your media contacts.
How PR agency oona uses hubs to organize content
A PR portfolio isn't only for clients. In this case study, Comms Manager Manon Gerlo explains how she uses hubs to make it easier for journalists to use her content.
The importance of having a PR portfolio
A PR portfolio can be used by PR agencies to highlight the type of clients they work with, as well as the sort of storytelling in which they specialize. It is a powerful tool for showcasing your brand and attracting new clients and opportunities.
Think of a PR portfolio as the "show" to your resumé's "tell". By collecting together examples of your best work, a PR portfolio demonstrates your skills and track record to prospective clients, partners and employers.
Simply put, it's the easiest way to show anyone looking what you're all about.
Since the job of a PR portfolio is to demonstrate your skills and your area of expertise, what you include in your portfolio must reflect that. Do you specialize in creating irresistible pitches? Or maybe multimedia press releases are more your jam? Whatever your strengths, that's what your PR portfolio should highlight.
That can include blog entries, social media posts, case studies of multimedia campaigns, awards and accolades, as well as former and existing clients who are happy to be named.
Wherever possible, includes details such as the audience you were working with, the aims of your campaign and, of course, the tangible results.
Remember, this is your chance to put your money where your mouth is and show people exactly what you're capable of.
When it comes to creating a PR portfolio, you have two main options: manually upload your best content to a site you already own, or use a dedicated portfolio tool (these are normally paid). If you have a Prezly subscription, you can do either.
A basic method is to create a new Prezly site, and duplicate any of your existing stories to feature on it. For Premium subscriptions and above, you also have the option of creating a hub room.
Featured in this PR agency case study video, a hub room allows you to promote any story from your existing sites and newsrooms to a single hub, and feature links to your most impressive clients.
Either way, you can set up unique branding for your PR portfolio and integrate it with your own website, ready to impress anyone looking to partner with you
Discover more Prezly features
Save hours by consolidating your team’s entire PR workflow with a single straightforward tool.
Build your contact list
Media monitoring
Record media coverage and social media mentions to keep track of brand reputation.
Join 500+ PR teams already loving Prezly
Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.