Kolibri Games: How Prezly helped a mobile game dev 4× their coverage
An interview with PR Editor Tom Weber
4x coverage in 1 year
+40% site traffic
2,000 stories published
$$$ profit $$$
We introduced Prezly in Q1 and by the end of Q2 we already had more clippings than in all of 2018 combined.
Gaming press is niche. Mass-mailing databases doesn’t work. To reach business, tech and mainstream outlets, Kolibri needed sharper storytelling, better targeting, and content journalists could instantly use.
“We had the story and the contacts,” says PR Editor Tom Weber. “But non-gaming media still didn’t pick it up.”
Prezly helped Tom professionalise Kolibri’s PR in three key ways:
- Media-rich storytelling: Press releases with images, videos and backlinks that journalists could use straight away
- Smarter targeting: Engagement tracking showed who opened, read and clicked, so Tom could tailor stories by audience
- Inbound PR: A branded, multilingual newsroom that drives organic traffic via Google (yes, “idle PR” is a thing)
Since adopting Prezly, Kolibri didn’t just improve results, they smashed them.
“We introduced Prezly in Q1. By the end of Q2, we had more coverage than in all of 2018 combined.”
That’s 4× more coverage, less guesswork, and fewer cold pitches.
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