The second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimization (SEO).
During October, each day another article will get releases and featured on the prstack.co website.
The ebook is distributed free under a Creative Commons license via the #PRstack community.
Stephen Waddington, who spearheads the project, explains:
I’ve always been mildly envious of the cooperative spirit that exists in coding and SEO. Open source communities tackle issues that the industries are facing and aid learning and development.
They’re typically focussed on a single goal and operate outside existing industry structures. This enables them to move quickly.
It turns out that the public relations industry can also put aside competitive issues and open source. It’s how PRstack was created.
"This is an invaluable resource for anyone who works in PR in 2015 and beyond."
For almost ten years we've been talking about how technology and digital communications have radically altered the practise of public relations. Much of the discussion has been theoretical and yet one of the biggest changes is in the myriad of applications and tools that we now use every day.
From those we use to engage with on-line influencers to how we submit receipts for expense claims technology is the heart of our workflow and systems and processes bare new and change quickly. Before PRStack no-one had thought to bring these multiple technologies together for the benefit of PR practitioners.
– Rob Brown, Founding Partner, Rule 5, President CIPR, 2016
"Immediately upon publication, PRstack will become a definitive guide to practical public relations."
As a professional practice, public relations has been plagued by too many publications that mystify rather than explain practice.
This project, led by Stephen Waddington, one of the world's leading public relations exponents, is an antidote to that shortfall.
Francis Ingham, Director General, PRCA, Chief Executive, ICCO
#PRstack website: a catalog of over 250 PR tools
This project is more than 2 books. It's also a website cataloging over 250 PR tools. It's the biggest collection of PR tools on the planet. The project started with this crowd-sourced list of PR tools. A community gathered around the idea of making sense of the PR tools market and shared their favorite tools.
Our team at Prezly built the website in June 2015. One month later it boasted over 250 tools.
#PRstack needed to get built. So we did.
This is the work that keeps my team up. The designers and developers at Prezly hack the PR workflow each and every day. We’re obsessed with helping PR’s get better work done.
Initiatives like this help us build better tools together.
– Frederik Vincx, founder Prezly
Contributors to the second #PRstack book
Many thanks to: Matt Anderson; Matt Appleby; Stella Bayles; Michael Blowers; Liz Bridgen; Stuart Bruce; Gini Dietrich; Erica Eliasson; Helen Laurence; Rich Leigh; Hannah Lennox; Tim Lloyd; Kevin Lorch; Maria Loupa; Rachel Miller; Lauren Old; Adam Parker; Laura Petrolino; Andy Ross; David Sawyer; Aly Saxe; Laura Sutherland; Max Tatton-Brown; Frederik Tautz; Abha Thakor; Frederik Vincx; Angharad Welsh; Livi Wilkes; Arianne Williams; and Michael White.