PR outreach software


Pitch your story.
See who’s interested.

Send personal email campaigns to your media lists, from your own email address. See who opened and clicked, then follow up while the story is still fresh.

Start your free trialBook a demo

14-day free trial. No credit card required.

Rated 4.7 out of 5 onCapterra
The Prezly email campaign composer: a pitch from Emily Johnson at her own galileo.example address, a First name personalization tag in the greeting, and the Galileo press release embedded in the email, with the campaign results showing 98% delivered, 56% opened and 18% clicked

Leading PR teams have sent 625,000+ campaigns with Prezly.

SennheiserIKEASonyINGreMarkableDoctors Without Borders
“With Prezly, it’s easy to keep track of a lot of journalists at once and create specialized campaigns just for specific contacts.”
Isabell Cordes
Isabell Cordesgamigo group
Customer story
Email outreach

Write it once.
Make it personal.

Prezly’s PR outreach tools turn your story into a pitch for every journalist on your list, and show you who wants to hear more.

01 · PERSONALIZE

Pitch people, not a list.

Personalization tags greet each journalist by name, and your team’s notes show what each one wants before you send.

  • Personalization tags
  • Embed your story and media
  • Templates and duplicate campaigns
Explore the PR CRM
Prezly Contacts with a saved Tech press view listing journalists, their outlets, engagement and tags, and Alex Carter’s contact profile open with team notes about how he likes to be pitched
02 · SEND

Send from your own inbox.

Connect any mailbox over SMTP/IMAP, so pitches come from you or your client. Send right away or schedule it for later.

  • Campaign scheduling
  • Send to several lists at once
  • Add multiple email accounts
Send your first pitch
The Prezly send or schedule step: the campaign is ready for 124 recipients, with a choice to send immediately or schedule it for a set date and time, and open and click tracking switched on
03 · TRACK

Follow up while it’s fresh.

See who opened and clicked, select them, and send a follow-up straight from the report. Then log the coverage it earned.

  • Opens and clicks per contact
  • Email or resend from the report
  • Log coverage from each campaign
Explore PR analytics
A Prezly campaign report filtered to journalists who opened the pitch, with opens and clicks per contact, three journalists selected and actions to email, resend, tag or export them

Ready to send your first pitch?

Import your contacts and send a campaign from your own email address.

Start your free trialBook a demo
Curated media lists

Need new contacts?
We’ll build the list.

Prezly isn’t a generic journalist database. We build a targeted media list for your story and deliver it straight into your Prezly CRM, ready to pitch.

Ask about a media listHow curated lists work
A curated Prezly media list called Sustainable fashion UK with 42 journalists, their outlets and beats, delivered into the CRM
Free migration

Move to Prezly.
We’ll help.

Sending pitches from Mailchimp, Cision, or a spreadsheet today? Our team moves your contacts, campaigns, coverage, and newsroom into Prezly at no extra cost.

Talk to us about switching How free migration works
Logos of Prowly, Cision, Muck Rack, Mailchimp, Excel and Google Sheets alongside contact files, press releases, email campaigns, newsroom content and contact notes, all moving into a Prezly folder
Christian Iglesias, Customer SupportPilar Ocampo, Senior CS ManagerDein Lopez, Customer Support

We’ll help you move, and keep supporting you after.

Our support team typically replies in under 5 minutes.

What our
customers say

Gone are the days when I would have to pitch to each and every journalist on my contact list via email.
Angela M.5-star review on Capterra
Capterra
Read review
But for me, it's just perfect that Prezly is one tool that combines everything.
Manon AckeTwo is a Crowd PR
Read testimonial
One of the things I like the most about Prezly is their support team - the team is always there to help.
Victoria ChernihGasoline Media
Read testimonial

Questions about outreach?
Start here.

Not sure yet? We’re happy to show you around.

Book a demo
What is PR outreach software?

PR outreach software helps you pitch journalists by email without it feeling like a mass mailing. In Prezly, you send personalized campaigns to your own media lists from your own email address, see who opened and clicked, and keep every contact, pitch, and piece of coverage in one place. For a one-to-one pitch to a single journalist, use Pitches.

How is Prezly different from Mailchimp?

Mailchimp is built for newsletters to subscribers. Prezly is built for pitching journalists: campaigns go out from your own address to contacts in your PR CRM, your press release sits right in the email, and opens, clicks, and coverage are tracked per journalist.

Why not just use Gmail or Outlook?

You can keep them. Connect your mailbox over SMTP/IMAP and Prezly sends from it, adding what a regular inbox can't do well for PR: shared media lists, personalization tags, scheduling, skipping inactive addresses, and opens and clicks for every contact.

Can I send from my own email domain?

Yes. Connect any email account with SMTP/IMAP, including your client's, and add more than one account if you need to. Journalists get a pitch from a person, not from a generic mailer.

How much does Prezly cost?

See our pricing page for current plans. You can try Prezly free for 14 days, no credit card required.

Is there a free trial?

Yes. Start your free trial and use Prezly for 14 days, no credit card required. Rather see it first? Book a demo and we'll show you around.

Can you move my contacts and campaigns from another tool?

Yes, for free. Our team moves your contacts and media lists, email campaigns and coverage, and press releases and newsroom content into Prezly. See how free migration works.

Try Prezly for your team

Software for people
who care about PR.

Manage your stories, media contacts, and pitches in one place. Try Prezly yourself or let us show you around.

14-day free trial. No credit card required.