Warner Music Australia

A single launch that prioritises the music, assets, and pre-order

This is a music launch done right: a headline that tells the full story, and a listen link, pre-order, and asset download up front.

Anyone looking for more information can scroll down and get it, but let's be clear – with a music launch, the thing that matters is the music. Everything else is secondary, particularly with an established giant like Green Day.

The lesson: don't make the reader wade through paragraphs that go on about nothing and everything all at once before they get to what they really want.

A music launch is a type of new product, and you can learn more about

how to structure a product launch press release here


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