Learn how some of our favorite customers use Prezly to make some buzz around their new products.
What is a product launch press release?
Ok, you caught us, that heading was for Google. You and I both know that a product launch press release is one that launches a new product or product line. And that product can be anything, in any industry.
Because once you figure out how to tell a compelling story, you can do it about any topic under the sun.
Now, pitching your new product to the media? That's a bit trickier.
In short, the same 5 Ws apply to product launches as they do for all press releases:
- Who is releasing the product?
- What is the new product?
- When is it being released?
- Where can customers purchase the product?
- Why does it matter, and how will it improve their lives?
Take a peruse of the examples below and see if you can identify how the most effective press releases hit all five bullets.
Sony unveils INZONE Buds – truly wireless gaming earbuds with the industry’s longest battery lifei, advised by Fnatic
Nylah’s Naturals Launches New Product to Combat Hair Loss in Afro Hair
Carlson Introduces a New Flavor of Award-Winning Cod Liver Oil
Tech giant Huawei unveils their new power performers
Everything journalists need
100% on-brand
LEXUS LC CONVERTIBLE CONCEPT: ONTWERPSTUDIE NAAR ‘ULTIEME SCHOONHEID’
Sunrise Village - Game Launch Press Release
Nylah’s Naturals Launches New Product to Combat Hair Loss in Afro Hair
John Schneider Puts His ‘Southern Ways' on Display with New Album
Bookman Launches Volume™ High-Performance Bike Lights.
ASSASSIN’S CREED® REBELLION, disponible para dispositivo moviles el 21 de Noviembre
A single launch that prioritises the music, assets, and pre-order
Hovia's new checkerboard wallpaper collection puts a twist on the trend
A beautifully crafted press release for a beautifully designed product
New eyewear and fresh colorways in Oakley Paguro Collection
Blended agency iO makes the communication of Assuralia future-proof, with a new branding and website.
Prezly's own monthly changelog announcement
Donna May London LAUNCH Two New Chunky Lip
Able Carry's new fun-sized cooler launch
Arla Foods announces new, innovating coffee and tea drinks
Launch of a new (sub)brand
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