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Sharing visuals was a difficult endeavour before Prezly. We felt very limited with the text-only approach.
There’s a big advantage in workload. Prezly saves us time.
I know that a few PR professionals are working with Dropbox and all these different extra tools. But for me, it's just perfect that it's one tool that combines everything.
We have very engaged employees who love to tell stories. In order to do so, we needed a good platform.
It is no longer enough just to send out plain text press releases or a pitch, it's really important to include visual elements that outlets can use. That's a challenge that Prezly certainly helped us with.
Our stories resonate much better with Prezly. Now we know how to send the right stories to the right people.
We use Prezly to keep track of our most important contacts.
I would just say give it a go because the platform is so simple to use. You can easily bring your ideas to life with Prezly.
We work with people all over the world in different time zones, and for us it's important that we make it easier for journalists to find what they need when they are writing an article.
We now really understand our stakeholders. It's no longer one-way communication, it's a dialogue.
For us to have a database that is very easy to filter and tag, and to really control how we are sending out our communications, is absolutely critical.
Using Prezly with different departments makes it easy to reuse each other’s messages while keeping them customized in function of the target group.
For me, Prezly is an online version of the museum itself. Our museum is like a discovery platform for a lot of stakeholders, not only visually, but also creatively.
Before Prezly, we didn't have a great way to package up all of our elements together and send them in a way that was going to successfully reach reporters.
Now we can see the percentage of engagement each campaign has, and from that we can estimate what coverage we should expect the next day.
The part of Prezly that we use most definitely is the email campaigns. We use that a lot because it really helps us to see like how many people are interested in our story based on how many times have they opened, especially in terms of pitching.
The Best PR Tool. I have used Prezly for a while now and absolutely love it. I have had numerous people comment on how professional our pr is and our releases thanks to Prezly. It has increased our company's brand image a thousand-fold. Wouldn't use anything else.
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