Have a product launch coming up? Take a look at these top-performing fashion press release examples to get your imagination strutting.
What is a fashion press release?
A fashion press release covers just that – the fashion industry. For all intents and purposes, it's a regular press release that leans more towards visuals, for example, including galleries showing off new product lines or footage from Fashion Week.
Fashion PR is often closely related to retail press releases, often concerning the launch of an upcoming fashion line or a product roundup. For this reason, you're more likely to see transactional information – like pricing and outlets – in this type of press release.
Your fashion press release would do well to include:
- Headline with seasonal context (e.g. "Spring '24 collection")
- Introduction summarizing your story
- Any relevant names and dates
- Vibrant imagery and media assets
- Pricing and sizing information if launching apparel
- Sustainability and material information
- Links to your socials and outlets
- Your contact details
O My Bag Amsterdam gift guide
Guess announces their new eco sustainability line
Schwarz und Luxus all the way!
Walter Van Beirendonck designs costumes for Die Zauberflöte in Berlin
Get excited about your story and share that feeling with your readers
Five travel proof outfits
PrimaDonna launches lifestyle collection with top model Myla Dalbesio
Using galleries to spearhead a product launch
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