Crafting an irresistible story around a trending topic

Ditto Music is one of the world's leading music distribution, record label services and artist management companies, supporting over 1 million independent artists & labels across the globe. That's a broad audience to work with – so they don't try to appeal to everyone at once. Instead, they hyperfocus.

By combining geography (in this case, the UK in general and Liverpool in particular), music (their expertise) and a trending topic (AI), Ditto knock it out of the park. Pair it with thoughtfully pared-down copy, a shareable infographic, and a stunning cover image, and they've all but secured their coverage.

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