Chicago Academy for the Arts

After the fact: sharing the success story

A fundraising press release isn't all about asking – it can also be about celebration. The people involved in your cause want to know when they've made a difference. So, tell them.

This press release announcing a hugely successful gala fundraiser by the Chicago Academy for the Arts does this perfectly. After leading with an

impressive press release headline

, it briefly says a few words, thanks its sponsors, and then gets into the good stuff: footage from the night in question. It's absolutely chock-full of pictures and media celebrating the night, which not only makes for an interesting yet skimmable story, it also gives everyone that participated a sense of accomplishment.

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