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Episode 1: What can we learn from gaming PR?

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The Sojourn game from Iceberg Interactive

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With more than 50 games on the market, Iceberg Interactive had to find a way to manage its contacts and gain insight into campaign performance, fast. Learn how they did it in our new case study.

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An interview with Iceberg Interactive's Chris Bond and Nefeli Gkoni.

How a serial games publisher conquered its database

News

We recently interviewed Lena Wimmer from 

, a Swiss multinational sporting gear company, that uses the Lena theme for their pressroom and media galleries. Tune in to see why they chose the Lena theme for their brand content and how they use categories* to keep their different types of content organized.

the interviewee. We apologize in advance for any confusion, but what can we say... it's a fantastic name!

Housing big & bold visuals with the Lena theme

 theme is one of Prezly's default themes available in your Theme settings, great for putting emphasis on bold visuals and text-heavy content. Lena is perfect for blogs, newsrooms, magazines, and for any brand wanting to tell their stories through hi-res images and an easy-to-navigate site.

 are available only on Premium and Enterprise plans

Interview with Mammut and how they use the Lena site theme

Watch 📹: Mammut shares how they use the Lena theme to showcase their high-quality sporting gear

Y'all killed it this year, and to be (humbly) honest, we did too. 2022 was quite a ride, and we want to take a few moments to celebrate this past year and highlight how our fabulous clients have brought their stories to life using Prezly.

We're excited to showcase some awesome Prezly customers! 

Congrats to all of the standouts of the year! 

Prezlians publish thousands of stories per year, and it’s possible we missed a great one. If you think your brand should be featured in our 2023, feel free to reach out at 

2022 was an awesome year! Y'all were busy making tons of amazing content, just take a look at these stats:

We love to innovate based on the feedback from our users, and Prezly changed 

 this year. Our most notable feature releases of the year include:

We welcomed a new generation of themes this year, and it has been awesome seeing you build really good-looking sites that really show off your brand, like 

Lena from Mammut says they chose the Lena theme, not because they share the same name 🙃, but because it helps them a lot to guide their readers through their site and helps them to find the stories that are most relevant for them. 👉 

2. More editor features to boost your productivity

A lot of new productivity features were shipped over the last year, and I mean 

. But from the top of our heads, the most popular favorites of the year are 

 – all the things you need to tell great stories as a team or solo. 💪

First of all, we want to say a big thank you to everyone that requested this feature! You can now see how many people are visiting your site and individual stories in your 

, an open-source project dedicated to making web analytics more privacy-friendly. That means full GDPR compliance, no personally identifiable information, and no cookies. 👉 

Just in time for the new year, the latest version of the story editor offers you a cleaner workspace – bringing all the settings in one place and giving you easier access to publish options, visibility, sharing controls, and more. 👉 

Also, as a bonus, we threw in a new feature that allows you to 

 to the top of your site and also the ability to 

With a newer, better editor interface that focuses on content creation, it just seemed fitting that we update newsrooms to sites to give you the flexibility of building a page, sharing newsletters, putting together notes and resources, building a rich-media blog, and so much more. 

So we figured it was time for Prezly to become a tool that would encourage creators and businesses to publish awesome content outside of the PR bubble that will really help you grow and reach your fans. 👉 

 for a full list of our hottest, newest updates! 

 has been going incredibly well. We've opened the software to use cases that far surpass traditional public relations software while still providing all the services our long-term customers have known and loved for the last twelve years.

In 2023, we're committed to providing even more features, themes, improvements, and flexibility based on feedback from our growing user base. 

Have a feature you'd like to see? Want to use Prezly for a project, but it's 

The 1st ever Prezly awards and some fun feature stats

The best stories and newsrooms of 2022, newest features, and what we're excited about going into 2023

Over the years, we've seen Prezly become the right-hand man, 

 for many PR and comms teams, even though 

. It just clicked at the time and it was exciting to see PR teams sign up for Prezly and use it for their pitches.

But somewhere down the line, we started to see clients use Prezly for publishing content 

 the PR and newsrooms bubble, like for blogs, online magazines, internal company updates, portfolios, even recipes(!).

This was a bit of a lightbulb moment for us and we figured it was time for Prezly to become a tool that would encourage creators and businesses publish awesome content that would help them grow.

So today, we're sunsetting Newsrooms and we’re delighted for you to meet 

But we can't share this big announcement without looking back at where it all started.

This was Prezly in 2011, the era of tables-for-grids and beige – 

. I know… this also takes us back to those cringe 

And stories (or press releases) from our very first group of key clients, like 

Then came Prezly version 2015, ready to take on more PR challenges, like being able to contact influencers in a snap, leaving notes on VIPs, and learning what works with mail and newsroom activity stats. It was also the year we decided baby blue and lime green made a killer combo (we’ve since hired designers that have told us otherwise).

Yes, this lime green moment actually happened.

Fast forward a couple more years and in came this purple affair. And with it a new, spacious story editor interface that included inline image support, social media sharing, and new formatting options to improve the way you structure stories – all the things that take ordinary newsrooms to full-fledged webpages, like 

And ever since, we’ve continued putting more importance on making it simpler and quicker for brands to publish beautiful pages and stories, which has led us to our recent release of the newest Story editor interface.

With a newer, better editor interface that focuses on content creation, it just seemed fitting that we update newsrooms to sites to give you the flexibility of building a page, sharing newsletters, putting together notes and resources, and more.

When we take a look at the bigger picture, the reality is that businesses, brands, and trends are constantly changing, and so, we came to realize that keeping the "newsrooms" name would be fencing your creativity in, when there is so much more content outside of press releases and company news you could be publishing with our tool.

Here’s one of our favorite examples: an online magazine by 

. They use Prezly as a platform to publish their monthly magazine issues and it’s been great to see how they make our story editor and site features work for them – completely enhancing the way their visual stories are told (in 2 languages!).

With sites, it’s no longer just about sharing corporate stories with the press. The idea of going beyond PR isn’t just to cater to non-PR users, but to improve the way PR people use Prezly for far more than press releases. We’d never give up on you PR folks!

As of 2022 and after a couple more tweaks to the interface (and a new color scheme) and newer features, we have today's version of Prezly that continues to support PR teams – all while also opening opportunities for a broader list of use-cases.

Sites don’t take any of the functionalities away from newsrooms, but rather the opposite. It enables you to still create fully branded newsrooms, and also use Prezly site themes out of the box for setting up things like internal team announcements, note-taking and collections, photography blogs.

And even with this transition to sites, one thing will always remain the same. You can always create a branded site using our 

 – no coding needed or working with a developer to create a design and layout for your page.

All in all, we’re excited to see where sites take you and can’t wait to see how you really make it 

Throughout the Prezly app and our help center articles, all buttons and mentions of “newsrooms” are replaced with 

 button to the top navigation of Prezly which helps you access your sites and sites settings much faster.

We also have a tool tip just in case you need a little more info about why we’ve made this change and where the changes appear in the app :)

If you have other ideas for ways to use sites or already use sites for something other than newsrooms, go all out – we want to hear it all! Start a chat with our team or send an email to 

We are sunsetting "Newsrooms" and bringing in "Sites" starting from Wednesday, 7 December 2022

Newsrooms has a new name: Sites

The lizard and the egg: Liolaemus lizards break golden rule of biology

There are certain rules of best practice when it comes to writing research press releases. The best way to learn what works is with these top-performing ecological press releases from the Australian National University.

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