Grouping related client products in a single press kit
Now this is really smart. PR agency MMBSY represents multiple clients across the fashion retail space, so instead of bombarding their contacts with a separate press release for each product launch, they group together complementary products by trend and send them out in a single press kit.
The press kit itself wastes little time on words, instead letting its reader be captivated by vibrant imagery. This also gives MMBSY the opportunity to curate how their clients' products are presented, and gives them a chance to earn coverage for multiple clients with a single email. Not bad, eh?
And if a contact is interested in digging deeper, they can click through to MMBSY's main newsroom or simply get in touch.
Try this yourself with a free trial of Prezly.