Downloadable media assets for any story
Make life (or at least, work) easier for journalists: give them access to high-res media assets upfront. Don't make them chase you for them. The media often work to tight deadlines, and having all the ingredients for a good story can be the deciding factor to whether or not your story gets coverage.
Take the Toronto Symphony Orchestra for example. They have published not one but six separate albums in their online media gallery, so that anyone writing about them can find whatever they need around the clock.
Learn more about the importance of media assets in our article on online press kits (and how to create your own).