Custom newsroom design, Prezly under the hood

Deputy's online newsroom is a great example of what's possible when brand and function come together. Eye-catching images, clear headlines, and well-defined categories make it easy to navigate – and hard to leave.

What makes it particularly interesting is how it's built. Deputy wanted the full benefit of Prezly's integrated CRM, coverage tracking, and campaign tools, but needed their newsroom to live within their existing brand website.

Their solution: use Prezly as the backend engine, while their own site code handles all the styling and formatting. The result is a newsroom that feels entirely native to their brand – because it is.