A newsroom for fans & media

Gaming companies occupy an interesting position in PR – their audience isn't just journalists, it's also a highly engaged fanbase that follows every announcement closely. Crytek's newsroom reflects that reality.

Vibrant, high-quality imagery in the story cards gives the page an energy that feels native to gaming, making it as appealing to a curious fan as it is to a journalist on deadline. And at the bottom of the page, individual contact cards for Crytek's PR team add a human touch – putting a name and face to the people behind the press office, and making it clear exactly who to reach out to.

It's a good reminder that a newsroom doesn't have to choose between being functional and being engaging.