Most PR teams start every campaign from zero. The best ones don't. Ten honest questions across the five dimensions that separate PR that grows from PR that resets every Monday.
Where you land across all five dimensions, scored out of 30.
Where you're strong, and where there's room to grow.
Specific moves to take to your team, clients, or leadership.
This assessment measures how your PR operation is built. Our friends at Spin Sucks have a great PESO Model® Diagnostic that looks at how your media mix (Paid, Earned, Shared, and Owned) is integrated. Different framework, same goal: finding the gaps.
Try the PESO Diagnostic →Fragmented tooling is usually what holds the other dimensions back. One CMS for the newsroom, a separate database for journalists, a third tool for sending, a fourth for measurement. The team becomes the integration layer, and every campaign starts from zero.
Prezly brings inbound and outbound PR into a single platform: branded newsrooms built for Google and AI discovery, outreach that connects every reply to your contact records, and analytics that tie coverage back to the story that sparked it. So every campaign builds on the last.
Keep a copy for yourself, or share where you landed.
We'll send a clean summary of your score, gap analysis, and next steps. You can forward it to teammates or save it for your next planning conversation.