PR’s Big Tech Problem: How to Bring Your Comms into the 21st CenturyPublic Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?
11 binge-worthy PR podcasts in 2021 🎧No time to read? Listen to these PR podcasts to gather insights on trending topics & PR best practice
Cheat codes for building a better media listIf buying media lists is evil, what's the alternative?
Press Kit 101: What to include in your media kit to get earned media coverage, with examplesThe essential things to include in your company press kit to improve media relations and increase earned media opportunities
Why Press Release Distribution Services are BADAnd you really don't need to use them if earned media is your goal. Learn why below.
Building an audience in the lawless age of the internetPR has transitioned to the digital world. With everyone vying for attention, how can brands distinguish themselves in a meaningful and lasting way?
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25 best PR tools to improve your productivity: The definitive guideUpdated April 2021 | A list of tools that every PR professional should know about
The Pros and Cons of Buying Media ListsThere has been a lot of discussion recently in PR about whether or not buying media contact lists or databases is a good practice. Here we break it down so you can make your own decision about what to do.
10 stunning online newsroom examples you simply must seeWhat makes a great online newsroom? We look at some of the best examples to analyse what they have in common
Guide: How to Use Google Trends for PR OpportunitiesGoogle Trends has plenty of opportunities for you to review and test.
Crisis Communication Guide 2021 (including free template)Your step-by-step crisis communication guide with a spreadsheet template included.
The best analytics tools to measure your PR effortsA collection of data analysis tools for modern PR teams
10 exemplary CSR initiativesWe've compiled a collection of CSR examples worthy of review and imitation.
The Relationship Between PR & CSRCan corporate social responsibility ever really be a genuine act, or is it by definition always a marketing stunt?
8 skills PR pros will need to succeed in 2021Times are changing! Here are some of the skills you'll need to succeed.
What you can learn from the all-time best-managed PR CrisesWant to know how big corporations effectively deal with a PR crisis? Check out this list.
7 principles of good PRGet the basics down, and you'll be good to go
The Art of the Social Media Press Release
What is a social media press release and why should you use it?A very short post with the lowdown on social media press releases
How to Promote Your CSR Activities, Without BraggingBelow is a straightforward guide to sharing your CSR initiatives with your stakeholders.
Never waste a good crisis: A lesson in effective communicationA company crisis sounds scary and counter-productive. This article shows you how to make the best of it.
Surviving the Egg Crisis: Crisis Communication Tips and TakeawaysCommunication lessons from a real-life example so you know how to deal with company crisis situations.
Guide: How to use HARO & #JournoRequest to find hidden media opportunitiesLearn how to use free media request platforms to find new PR opportunities.
Practical tips for working from homeWe held an expert PR Roundtable on "Taking your PR team remote"; here's what we learned.
How to write the best PR email pitch
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Get a step-by-step walkthrough of how to build a great media relationship, best practice based on 16 million pitches and more.