New episode!
How to turn your news into a story
Join global expert in branded content, storyteller and former journalist Melanie Deziel to learn how to make your pitches irresistible to editors.
Measurement
The top PR metrics to measure in your 2022 KPIs
Or, what numbers to track so that the CEO doesn't fire you
Influencer Marketing
How to reach influencers as a brand or small business to promote your product
Who influences the influencer?
Link Building
Digital PR linkbuilding: Are reactive or unicorn campaigns better?
What is Digital PR, what's the most effective Digital PR strategy to use in 2022, and what the hell is a unicorn, anyway?
Content Creation
How to write a good press release that'll get picked up by the media
Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
Basics
Press Kit & Media Kit Guide (What To Include + 9 Examples)
A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?
Distribution
Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)
No pressure, but a good press release headline will either completely make or break your entire press release.
Expert Interviews
PR’s Big Tech Problem: How to Bring Your Comms into the 21st Century
Public Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?
Blogs
12 binge-worthy PR podcasts in 2022 (+ best episodes!) 🎧
No time to read? Hate words? Listen to these PR podcasts instead to gather insights on trending topics & PR best practice
Email Marketing
How to build a better PR media list (+ the best tools & template)
If buying media lists is evil, what's the alternative?The Roundtable
Watch the full series
Learn from some of the brightest minds in comms at our monthly livestream. All episodes available to watch online now!
Strategy
PR Measurement in 2022: Where are we now, and where are we going?
We spoke with PR measurement guru Richard Bagnall about PR's problem with measurement and what we should do to hold ourselves accountable.
Email Marketing
The Pros and Cons of Buying Media Lists
There has been a lot of discussion recently in PR about whether or not buying media contact lists or databases is a good practice. Here we break it down so you can make your own decision about what to do.
Workflow
26 Best Digital PR Tools (incl. Monitoring) for 2022
Updated March 2022 | A list of tools that every PR professional should know about
Inspiration
10 stunning online newsroom examples you simply must see
What makes a great online newsroom? We look at some of the best examples to analyse what they have in common
Content Creation
How To Use Google Trends For PR - Guide 2022 (new)
Google Trends has plenty of opportunities for you to review and test.
How to start your own PR firm (with advice from those who've done it)
So you're considering leaving the agency life to start your own PR firm. Seems like a massive undertaking, right? Don't worry, it is! That's why we asked these entrePReneurs to share their top advice and map out the road to independence.
Crisis Communication
PR Crisis Communication & Management Plan (2022 Guide)
Your step-by-step crisis communication strategy guide with a spreadsheet checklist template included.
Measurement
The best analytics tools to measure your PR efforts
A collection of data analysis tools for modern PR teams
Basics
8 Key Public Relations Skills Needed in 2022
Times are changing! Here are some of the skills you'll need to succeed.
Expert Interviews
Building an audience in the lawless age of the internet
PR has transitioned to the digital world. With everyone vying for attention, how can brands distinguish themselves in a meaningful and lasting way?
Crisis Communication
The 6 Best PR Crisis Management & Communication Examples
Want to know how big corporations effectively deal with a PR crisis? Check out this list.
Basics
Why Press Release Distribution Services are BAD
And you really don't need to use them if earned media is your goal. Learn why below.
Strategy
The 7 principles of great PR
Get the basics down, and you'll be good to go
Social Media
Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To
Content Creation
How to write a killer social media press release (+ examples)
The lowdown on how to write a social media press release that will win coverage and dazzle your audience.
CSR
How to Promote Your CSR Activities (Without Bragging)
Below is a straightforward guide to sharing your CSR initiatives with your stakeholders.
Crisis Communication
Never waste a good crisis: A lesson in effective communication
A company crisis sounds scary and counter-productive. This article shows you how to make the best of it.
Crisis Communication
Surviving the Egg Crisis: Crisis Communication Tips and Takeaways
Communication lessons from a real-life example so you know how to deal with company crisis situations.
Strategy
Guide: How to use HARO & #JournoRequest to find hidden media opportunities
Learn how to use free media request platforms to find new PR opportunities.
Workflow
Practical tips for working from home
We held an expert PR Roundtable on "Taking your PR team remote"; here's what we learned.
CSR
10 corporate social responsibility examples of CSR initiatives
We've compiled a collection of CSR examples worthy of review and imitation ✨Free download
How to write the best PR email pitch
What's the best way to approach a journalist?
How do I write a pitch that gets 50%+ opens?
How long should my subject line be?
Get a step-by-step walkthrough of how to build a great media relationship, best practice based on 16 million pitches and more.
