How to write a great press release (with expert advice & real-life examples)Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
PR Measurement in 2022: Where are we now, and where are we going?We spoke with PR measurement guru Richard Bagnall about PR's problem with measurement and what we should do to hold ourselves accountable.
Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)No pressure, but a good press release headline will either completely make or break your entire press release.
PR’s Big Tech Problem: How to Bring Your Comms into the 21st CenturyPublic Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?
12 binge-worthy PR podcasts in 2022 (+ best episodes!) 🎧No time to read? Hate words? Listen to these PR podcasts instead to gather insights on trending topics & PR best practice
Cheat codes for building a better media listIf buying media lists is evil, what's the alternative?
Press Kit & Media Kit Guide (What To Include + 9 Examples)A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?
Why Press Release Distribution Services are BADAnd you really don't need to use them if earned media is your goal. Learn why below.
Building an audience in the lawless age of the internetPR has transitioned to the digital world. With everyone vying for attention, how can brands distinguish themselves in a meaningful and lasting way?
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Learn from some of the brightest minds in comms at our monthly livestream. All episodes available to watch online now!
26 Best Digital PR Tools (incl. Monitoring) for 2022Updated March 2022 | A list of tools that every PR professional should know about
The Pros and Cons of Buying Media ListsThere has been a lot of discussion recently in PR about whether or not buying media contact lists or databases is a good practice. Here we break it down so you can make your own decision about what to do.
10 stunning online newsroom examples you simply must seeWhat makes a great online newsroom? We look at some of the best examples to analyse what they have in common
How To Use Google Trends For PR - Guide 2022 (new)Google Trends has plenty of opportunities for you to review and test.
How to start your own PR firm (with advice from those who've done it)So you're considering leaving the agency life to start your own PR firm. Seems like a massive undertaking, right? Don't worry, it is! That's why we asked these entrePReneurs to share their top advice and map out the road to independence.
PR Crisis Communication & Management Plan (2022 Guide)Your step-by-step crisis communication strategy guide with a spreadsheet checklist template included.
The best analytics tools to measure your PR effortsA collection of data analysis tools for modern PR teams
10 corporate social responsibility examples of CSR initiativesWe've compiled a collection of CSR examples worthy of review and imitation ✨
8 Key Public Relations Skills Needed in 2022Times are changing! Here are some of the skills you'll need to succeed.
The 6 Best PR Crisis Management & Communication ExamplesWant to know how big corporations effectively deal with a PR crisis? Check out this list.
The 7 principles of great PRGet the basics down, and you'll be good to go
Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To
How to write a killer social media press release (+ examples)The lowdown on how to write a social media press release that will win coverage and dazzle your audience.
How to Promote Your CSR Activities (Without Bragging)Below is a straightforward guide to sharing your CSR initiatives with your stakeholders.
Never waste a good crisis: A lesson in effective communicationA company crisis sounds scary and counter-productive. This article shows you how to make the best of it.
Surviving the Egg Crisis: Crisis Communication Tips and TakeawaysCommunication lessons from a real-life example so you know how to deal with company crisis situations.
Guide: How to use HARO & #JournoRequest to find hidden media opportunitiesLearn how to use free media request platforms to find new PR opportunities.
Practical tips for working from homeWe held an expert PR Roundtable on "Taking your PR team remote"; here's what we learned.
How to write the best PR email pitch
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Get a step-by-step walkthrough of how to build a great media relationship, best practice based on 16 million pitches and more.