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How to turn your news into a story

Join global expert in branded content, storyteller and former journalist Melanie Deziel to learn how to make your pitches irresistible to editors.

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Academy: How to write a great press release (with expert advice & real-life examples)
Content Creation

How to write a great press release (with expert advice & real-life examples)

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
Academy: PR Measurement in 2022: Where are we now, and where are we going?
Strategy

PR Measurement in 2022: Where are we now, and where are we going?

We spoke with PR measurement guru Richard Bagnall about PR's problem with measurement and what we should do to hold ourselves accountable.
Academy: Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)
Distribution

Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)

No pressure, but a good press release headline will either completely make or break your entire press release.
Academy: PR’s Big Tech Problem: How to Bring Your Comms into the 21st Century
Expert Interviews

PR’s Big Tech Problem: How to Bring Your Comms into the 21st Century

Public Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?
Academy: 12 binge-worthy PR podcasts in 2022 (+ best episodes!) 🎧
Blogs

12 binge-worthy PR podcasts in 2022 (+ best episodes!) 🎧

No time to read? Hate words? Listen to these PR podcasts instead to gather insights on trending topics & PR best practice
Academy: Cheat codes for building a better media list
Email Marketing

Cheat codes for building a better media list

If buying media lists is evil, what's the alternative?
Academy: Press Kit & Media Kit Guide (What To Include + 9 Examples)
Basics

Press Kit & Media Kit Guide (What To Include + 9 Examples)

A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?
Academy: Why Press Release Distribution Services are BAD
Basics

Why Press Release Distribution Services are BAD

And you really don't need to use them if earned media is your goal. Learn why below.
Academy: Building an audience in the lawless age of the internet
Expert Interviews

Building an audience in the lawless age of the internet

PR has transitioned to the digital world. With everyone vying for attention, how can brands distinguish themselves in a meaningful and lasting way?

Watch the full series

Learn from some of the brightest minds in comms at our monthly livestream. All episodes available to watch online now!

Academy: 26 Best Digital PR Tools (incl. Monitoring) for 2022
Workflow

26 Best Digital PR Tools (incl. Monitoring) for 2022

Updated March 2022 | A list of tools that every PR professional should know about
Academy: The Pros and Cons of Buying Media Lists
Email Marketing

The Pros and Cons of Buying Media Lists

There has been a lot of discussion recently in PR about whether or not buying media contact lists or databases is a good practice. Here we break it down so you can make your own decision about what to do.
Academy: 10 stunning online newsroom examples you simply must see
Inspiration

10 stunning online newsroom examples you simply must see

What makes a great online newsroom? We look at some of the best examples to analyse what they have in common
Academy: How To Use Google Trends For PR - Guide 2022 (new)
Content Creation

How To Use Google Trends For PR - Guide 2022 (new)

Google Trends has plenty of opportunities for you to review and test.
How to start your own PR firm (with advice from those who've done it)

How to start your own PR firm (with advice from those who've done it)

So you're considering leaving the agency life to start your own PR firm. Seems like a massive undertaking, right? Don't worry, it is! That's why we asked these entrePReneurs to share their top advice and map out the road to independence.
Academy: PR Crisis Communication & Management Plan (2022 Guide)
Crisis Communication

PR Crisis Communication & Management Plan (2022 Guide)

Your step-by-step crisis communication strategy guide with a spreadsheet checklist template included.
Academy: The best analytics tools to measure your PR efforts
Measurement

The best analytics tools to measure your PR efforts

A collection of data analysis tools for modern PR teams
Academy: 10 corporate social responsibility examples of CSR initiatives
Corporate Social Responsibility

10 corporate social responsibility examples of CSR initiatives

We've compiled a collection of CSR examples worthy of review and imitation ✨
Academy: 8 Key Public Relations Skills Needed in 2022
Basics

8 Key Public Relations Skills Needed in 2022

Times are changing! Here are some of the skills you'll need to succeed.

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How to write the best PR email pitch

  • What's the best way to approach a journalist?

  • How do I write a pitch that gets 50%+ opens?

  • How long should my subject line be?

Get a step-by-step walkthrough of how to build a great media relationship, best practice based on 16 million pitches and more.

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