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How to turn your news into a story

Join global expert in branded content, storyteller and former journalist Melanie Deziel to learn how to make your pitches irresistible to editors.

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Academy: The top PR metrics to measure in your 2022 KPIs
Measurement

The top PR metrics to measure in your 2022 KPIs

Or, what numbers to track so that the CEO doesn't fire you
Academy: How to reach influencers as a brand or small business to promote your product
Influencer Marketing

How to reach influencers as a brand or small business to promote your product

Who influences the influencer?
Academy: Digital PR linkbuilding: Are reactive or unicorn campaigns better?
Link Building

Digital PR linkbuilding: Are reactive or unicorn campaigns better?

What is Digital PR, what's the most effective Digital PR strategy to use in 2022, and what the hell is a unicorn, anyway?
Academy: How to write a good press release that'll get picked up by the media
Content Creation

How to write a good press release that'll get picked up by the media

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
Academy: Press Kit & Media Kit Guide (What To Include + 9 Examples)
Basics

Press Kit & Media Kit Guide (What To Include + 9 Examples)

A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?
Academy: Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)
Distribution

Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)

No pressure, but a good press release headline will either completely make or break your entire press release.
Academy: PR’s Big Tech Problem: How to Bring Your Comms into the 21st Century
Expert Interviews

PR’s Big Tech Problem: How to Bring Your Comms into the 21st Century

Public Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?
Academy: 12 binge-worthy PR podcasts in 2022 (+ best episodes!) 🎧
Blogs

12 binge-worthy PR podcasts in 2022 (+ best episodes!) 🎧

No time to read? Hate words? Listen to these PR podcasts instead to gather insights on trending topics & PR best practice
Academy: How to build a better PR media list (+ the best tools & template)
Email Marketing

How to build a better PR media list (+ the best tools & template)

If buying media lists is evil, what's the alternative?

Watch the full series

Learn from some of the brightest minds in comms at our monthly livestream. All episodes available to watch online now!

Academy: PR Measurement in 2022: Where are we now, and where are we going?
Strategy

PR Measurement in 2022: Where are we now, and where are we going?

We spoke with PR measurement guru Richard Bagnall about PR's problem with measurement and what we should do to hold ourselves accountable.
Academy: The Pros and Cons of Buying Media Lists
Email Marketing

The Pros and Cons of Buying Media Lists

There has been a lot of discussion recently in PR about whether or not buying media contact lists or databases is a good practice. Here we break it down so you can make your own decision about what to do.
Academy: 26 Best Digital PR Tools (incl. Monitoring) for 2022
Workflow

26 Best Digital PR Tools (incl. Monitoring) for 2022

Updated March 2022 | A list of tools that every PR professional should know about
Academy: 10 stunning online newsroom examples you simply must see
Inspiration

10 stunning online newsroom examples you simply must see

What makes a great online newsroom? We look at some of the best examples to analyse what they have in common
Academy: How To Use Google Trends For PR - Guide 2022 (new)
Content Creation

How To Use Google Trends For PR - Guide 2022 (new)

Google Trends has plenty of opportunities for you to review and test.
How to start your own PR firm (with advice from those who've done it)

How to start your own PR firm (with advice from those who've done it)

So you're considering leaving the agency life to start your own PR firm. Seems like a massive undertaking, right? Don't worry, it is! That's why we asked these entrePReneurs to share their top advice and map out the road to independence.
Academy: PR Crisis Communication & Management Plan (2022 Guide)
Crisis Communication

PR Crisis Communication & Management Plan (2022 Guide)

Your step-by-step crisis communication strategy guide with a spreadsheet checklist template included.
Academy: The best analytics tools to measure your PR efforts
Measurement

The best analytics tools to measure your PR efforts

A collection of data analysis tools for modern PR teams
Academy: 8 Key Public Relations Skills Needed in 2022
Basics

8 Key Public Relations Skills Needed in 2022

Times are changing! Here are some of the skills you'll need to succeed.

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You're all set! Have a beautiful day & speak soon :)

Academy: Building an audience in the lawless age of the internet
Expert Interviews

Building an audience in the lawless age of the internet

PR has transitioned to the digital world. With everyone vying for attention, how can brands distinguish themselves in a meaningful and lasting way?
Academy: The 6 Best PR Crisis Management & Communication Examples
Crisis Communication

The 6 Best PR Crisis Management & Communication Examples

Want to know how big corporations effectively deal with a PR crisis? Check out this list.
Academy: Why Press Release Distribution Services are BAD
Basics

Why Press Release Distribution Services are BAD

And you really don't need to use them if earned media is your goal. Learn why below.
Academy: The 7 principles of great PR
Strategy

The 7 principles of great PR

Get the basics down, and you'll be good to go
Academy: Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To
Social Media

Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To

Academy: How to write a killer social media press release (+ examples)
Content Creation

How to write a killer social media press release (+ examples)

The lowdown on how to write a social media press release that will win coverage and dazzle your audience.
Academy: How to Promote Your CSR Activities (Without Bragging)
CSR

How to Promote Your CSR Activities (Without Bragging)

Below is a straightforward guide to sharing your CSR initiatives with your stakeholders.
Academy: Never waste a good crisis: A lesson in effective communication
Crisis Communication

Never waste a good crisis: A lesson in effective communication

A company crisis sounds scary and counter-productive. This article shows you how to make the best of it.
Academy: Surviving the Egg Crisis: Crisis Communication Tips and Takeaways
Crisis Communication

Surviving the Egg Crisis: Crisis Communication Tips and Takeaways

Communication lessons from a real-life example so you know how to deal with company crisis situations.
Academy: Guide: How to use HARO & #JournoRequest to find hidden media opportunities
Strategy

Guide: How to use HARO & #JournoRequest to find hidden media opportunities

Learn how to use free media request platforms to find new PR opportunities.
Academy: Practical tips for working from home
Workflow

Practical tips for working from home

We held an expert PR Roundtable on "Taking your PR team remote"; here's what we learned.
Academy: 10 corporate social responsibility examples of CSR initiatives
CSR

10 corporate social responsibility examples of CSR initiatives

We've compiled a collection of CSR examples worthy of review and imitation ✨

How to write the best PR email pitch

  • What's the best way to approach a journalist?

  • How do I write a pitch that gets 50%+ opens?

  • How long should my subject line be?

Get a step-by-step walkthrough of how to build a great media relationship, best practice based on 16 million pitches and more.

pitching-guide