Uber: A press kit that leads with the news

Uber fields a lot of media attention – which means they've had to get good at making the right information easy to find.

One thing worth noting is how their press kit is built into their broader online newsroom rather than sitting as a separate page. Anyone arriving for leadership bios or downloadable assets sees the latest news first, absorbing a sense of what Uber is up to before they've clicked anything.

It's a subtle but effective way to reinforce brand values and signal that the company is active and moving, without outright stating it.