Athlete, events organizer, sports club? Whatever your level, get your latest sports news seen by learning from the best with our top-performing sports press release examples.
What is a sports press release?
A sports press release is a press release about sports, usually issued by sports brands and organizations. Sorry to blow your mind, Google.
Seriously though, the key thing that all sports press releases have in common is fans. Even people who don't care about politics or the economy or what brand of washing liquid they buy have a favorite sports team, more often than not linked with where they grew up or what sort of person they see themselves as being. Newcastle FC fan? You can guess that they'll love an underdog.
That's why it's a huge advantage if you're a fan yourself.
As with all PR and storytelling for business, the key thing is understanding your audience. Once you have that cracked, everything else is icing.
As well as abiding by the general advice on how to write a great press release, your sports PR might want to include a few special features:
- Lead with dynamic visuals. The people you're speaking to, whether that's consumer fans or the media (also fans), love the game and the feel of adventure – so spoil them
- Speak as an insider and get excited. This is what we touched on before, but its important cannot be overstated. If you aren't a fan yourself, become one – or hire someone who is
- Make it social media friendly. Give people a way to shout about the thing they love, on the platform they're addicted to. If you're embedding a video, include a vertical version for TikTok. Sharing images? Make some of them square for IG
Take a look at the examples below, which range from partnership announcements to events to product launches, to get a feel for what approach could work for you.
CFL takes the cup for Canadian event of the Year
Yuengling and Philadelphia Phillies All-Star Aaron Nola Announce Official Partnership
LLEGA A MÉXICO EL NUEVO REEBOK GURESU 2.0
High-tech on and off the slopes: X-BIONIC is revolutionising winter sports once again
DIGITALE NOMADEN REISEN UND ARBEITEN MIT DEM MULTIFUNKTIONALEN EVOC MISSION PRO 28l GRENZENLOS KOMFORTABEL
THE SPORTS PERFORMANCE STYLE GAME HAS BEEN REDEFINED WITH THE LAUNCH OF THE OAKLEY® EYE JACKET® REDUX
Karl, Delinte, Pinto return to conference action in style
A source of truth
An unforgettable narrative
Yoga studio uses beautiful images of its zen space
An elegant newsroom that radiates authority
Rip and Ride
106TH GREY CUP PRESENTED BY SHAW RECAP: FRIDAY, NOVEMBER 23RD
Red Bull Neymar Jr’s Five 2019: Inschrijven kan vanaf nu!
Announcing that over 35000 tickets were sold for the Canada Soccer Women’s National Team match versus Australia
Join 500+ PR teams already loving Prezly
Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.