What is a social media press release?

You're right to ask, because it's a reasonably obscure term that came into use just as PR was coming to terms with things like Facebook. Essentially, it's a press release that is geared towards being easy to share on social media.

These days, that could mean supporting the embedding of X/Twitter feeds, YouTube livestreams, or vertical video for use on TikTok, into your press releases. (Fortunately, Prezly supports all of the above, as you'll see in the examples below.)

Social media press releases are particularly helpful for consumer-facing businesses and areas where the PR releases are not only read by the media – for example, gaming press releases or those for universities or public institutions.

Here are some of the elements you might want to include in your press release to help make it social-media ready:

• Photos in the right dimensions for different social channels, e.g. square for Instagram
• Ready-to-share media assets
• Vertical videos for use on TikTok
• One-click "share to social" options
• Customize how your press release looks on social media
• Short headlines that are easy to adapt
• Relevant and branded hashtags
• Your brand's social media profiles

You can do all of the above and more with Prezly, which is the tool the brands below used to publish and share their press releases.