Lyft creates a sense of credibility by placing its top coverage up front

Coverage first

Similar to Uber, Lyft gets its fair share of media attention in the US so they have also gone with a simple yet effective newsroom layout that prioritizes coverage. This tells any visitor to the page one main thing: this company is worth talking about.

Immediately, a sense of trust is created. After all, if Fortune and LA Times have deemed a business worthy of coverage, then why wouldn't you?

Notice also that the press contact email heads up the page, inviting journalists to get in touch. With this prominent placing, you would expect a quick and friendly response from the person on the other end – which could very well be the deciding factor in whether a journalist decides to reach out. Well played, Lyft.

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