Lyft: Building credibility before a journalist reads a word

Lyft takes a simple but effective approach to their press kit: lead with coverage, and let reputation do the talking.

By placing top-tier media hits front and centre, the page immediately signals that this is a company worth paying attention to. If Fortune and the LA Times have covered them, the implicit message is clear – you probably should too.

Also worth noting: the press contact email sits at the top of the page, not buried in a footer. It's a small detail, but an important one. A prominent contact invites outreach and sets an expectation of responsiveness – which can be the difference between a journalist deciding to follow up or moving on.